Regional Marketing Manager
3 semanas atrás
This role is a key position within Revvity's marketing team, focusing on the Southern European region for Life Sciences and Diagnostics. The Regional Marketing Manager will lead the marketing strategy, content, and activities in this region, maximizing brand awareness and customer engagement through various channels and events.
Operational Marketing:
- Execute and coordinate field marketing events, liaising with external vendors to organize logistics and track costs against budgets.
- Create CRM campaigns for field events and report lead metrics.
- Coordinate country marketing events with Solutions Portfolio managers and the Events team.
- Develop valuable and compelling content with key opinion leaders, customers, and partners, promoting it in all digital channels and measuring performance.
- Plan and execute social media campaigns, create social media content, advertisements, and respective content landing pages, tracking progress and engagement.
- Work with marketing operations to execute email marketing campaigns, track, analyze, and report results, increasing and nurturing the contact database in marketing and customer resource management systems.
Strategic Marketing:
- Lead the marketing strategy, content, and activities in the Southern European region for Life Sciences and Diagnostics.
- Maximize the activation of brand and name across multiple channels and events to raise awareness and customer engagement through B2B and B2C.
- Identify trends and insights, optimizing spend and performance based on the insights, evaluating end-to-end customer experience across multiple channels and customer touch points.
- Brainstorm new and creative growth strategies for key accounts.
- Formulate regional market sizing, segmentation, and targeting strategies, rolling up to inform the global approach.
- Proactively engage with direct and indirect sales teams to coordinate, communicate, and optimize the impact of marketing activities.
- Oversee regional launch planning, working with the regional operations team to lead generation and funnel creation.
- Responsible for building the AOP plan for the Latin America region.
- Ability to travel across Latin America.
Skills and Competences:
- Master's degree in Marketing. Bachelor's degree in the Life Sciences is a plus.
- Preferably minimum 6 years of similar experience in a marketing or sales role in B2B or B2C.
- Global and/or Regional Marketing Experience in the Life Sciences or Diagnostic Field.
- Fluent in Portuguese and English.
- Team player driving collaboration with COE members and alignment with internal stakeholders.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Well organized and detail-oriented.
- Experience in working in a multicultural and diverse team.
- Strong interpersonal skills and capability to work well within a team and independently.
- Ability to travel across Latin America.
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