Digital Marketing Strategist

Há 6 dias


São Paulo, São Paulo, Brasil Sinclair Tempo inteiro
About the Job

Sinclair is seeking a proactive Digital Marketing Manager to oversee our social media presence and manage engagement with our online community.

Key Responsibilities:

  • Plan and execute all digital marketing initiatives, including social media, email marketing, webinars, SEO, lead generation campaigns, and all other digital actions.
  • Manage Sinclair's social media channels and align brand presence with global strategy.
  • Lead and manage the digital marketing team.
  • Ensure all digital channels are consistently updated and optimized.
  • Measure and report the performance of all digital marketing campaigns, focusing on ROI and key performance indicators (KPIs).
  • Identify trends and insights to optimize marketing spend and improve campaign performance.
  • Brainstorm and implement new and creative growth strategies.
  • Optimize digital tools with a focus on enhancing user experience.
  • Oversee resource allocation, ensuring efficient and effective use of the marketing budget across various activities.
  • Monitor market trends, customer behavior, and competitive landscapes to make informed decisions and adapt strategies as needed.
  • Maintain effective communication and collaboration with agencies, designers, and brand representatives.
  • Manage the Sinclair Play and Sinclair College digital training platforms.
  • Cover specific events, creating engaging content for social media.
  • Develop and implement strategies to optimize the customer journey, ensuring a seamless and satisfying digital experience at every touchpoint.

Requirements:

  • Degree in Marketing, Advertising, or related fields.
  • Proven working experience in digital marketing.

Desirable:

  • Advanced proficiency in English.
  • Postgraduate degree in a relevant field.
  • Proficiency in Spanish is desirable.

Key Competencies:

  • Creativity in campaign development and problem-solving, with the ability to generate innovative marketing ideas.
  • Competence in efficiently allocating and managing the marketing budget across various channels and campaigns with a business-driven mindset.
  • Hands-on approach with a proactive and practical profile.
  • Experience in leading and managing digital channels.
  • Strong analytical skills and a data-driven approach to decision-making.


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