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Strategic Talent Marketing Professional

2 meses atrás

São Paulo, São Paulo, Brasil IBM Tempo inteiro
About the Role

We are seeking a highly skilled Talent Marketing Specialist to join our team at IBM. As a key member of our Talent Acquisition team, you will be responsible for driving strategic talent marketing and employer branding initiatives to attract top-tier diverse talent.

Your Key Responsibilities
  1. Develop and execute comprehensive end-to-end talent marketing campaigns, leveraging a diverse range of channels and offerings.
  2. Monitor and analyze campaign performance metrics against established KPIs, leveraging insights to optimize ROI and refine campaign strategies.
  3. Apply a keen focus on channel marketing best practices, continuously identifying opportunities for innovation based on industry trends.
  4. Lead initiatives to cultivate a diverse talent pipeline by championing diversity and inclusion within talent attraction strategies.
  5. Collaborate closely with Talent Acquisition stakeholders to grasp evolving hiring needs and align talent marketing strategies accordingly.
Required Skills and Expertise
  1. Ability to craft executive-level presentations that emphasize clarity, brevity, and impact, along with exceptional delivery skills.
  2. Demonstrated stakeholder management abilities, including effectively managing client relationships and driving alignment with organizational objectives.
  3. Experience in implementing data-driven marketing solutions to drive top-of-funnel talent engagement and conversion.
  4. Strong problem-solving skills and a proactive approach to identifying and implementing solutions to attract quality talent efficiently.
  5. A nuanced understanding of critical hiring markets and trends, with some focus on Americas.
  6. Fluent English.
Preferred Skills and Expertise
  1. Experience with video editing, content creation, and end-to-end project management.
  2. Demonstrated ambition and autonomy in achieving targets, coupled with a creative approach to problem-solving.
  3. Comprehensive knowledge of the Talent Acquisition, Recruitment Marketing, and Employer Branding landscape.