Regional Marketing Director

3 semanas atrás

São Paulo, São Paulo, Brasil Verifone Tempo inteiro

We are seeking a dynamic and experienced Regional Marketing Lead for the LATAM region to join our team at Verifone. This role is crucial in driving marketing campaigns that support business growth, generating high-quality leads, and enhancing our brand presence across the region.

Key Responsibilities
  • Develop and execute comprehensive marketing strategies and campaigns tailored to the LATAM region, focusing on lead generation and customer acquisition.
  • Collaborate with the sales team to align marketing initiatives with business objectives and ensure a cohesive approach to market penetration.
  • Utilize various marketing channels, including digital, social media, email, and events, to maximize reach and impact.
  • Identify and implement innovative strategies to generate high-quality leads, leveraging market insights and data analysis.
  • Monitor and analyze campaign performance, adjusting tactics as necessary to optimize lead generation and conversion rates.
  • Develop and maintain a robust pipeline of potential customers through targeted marketing efforts.
  • Oversee internal and external communications, ensuring consistent and effective messaging across all platforms.
  • Manage relationships with media outlets, industry influencers, and other key stakeholders to enhance the company's reputation and visibility.
  • Create and distribute press releases, media kits, and other PR materials to promote company initiatives and achievements.
  • Develop compelling content for various marketing channels, including website, blog, social media, and newsletters.
  • Ensure all marketing materials are on-brand, high-quality, and aligned with the company's strategic goals.

As a Regional Marketing Lead, you will work closely with cross-functional teams, including sales, product development, and customer service, to ensure a unified approach to market initiatives. You will also lead and mentor a team of marketing professionals, fostering a collaborative and high-performance work environment.

We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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