Marketing Insights Leader

2 semanas atrás


Cajamar, Brasil beBeeConsumer Tempo inteiro

Key Responsibilities

  • Lead the development and execution of strategic plans to drive business growth and profitability through market intelligence and consumer insights.
  • Define category strategies to enhance portfolio positioning, pricing, and innovation, focusing on connecting market trends to business decisions.
  • Develop and implement portfolio segmentation strategies by channel to maximize sales, margin, and operational efficiency.
  • Adapt and implement global initiatives for the local market, monitoring key performance indicators (KPIs) to ensure consistent results.
  • Manage and conduct quantitative and qualitative research to identify opportunities for innovation, product improvements, brand equity, and communication strategies.
  • Integrate market insights into new product development and campaign alignment, ensuring value propositions match consumer expectations.

About Us

We're a movement transforming the way of living and doing business across 14 Latin American countries. Guided by consciousness, we promote an environment of prosperity, belonging, and purpose, fostering diversity, equity, and inclusion.

We celebrate and embrace diversity in all its forms and pluralities, encouraging #Women, #BlackPeople, #PeopleWithDisabilities, individuals from the #LGBTQIA+ community, #PregnantWomen, and people aged #50+ to apply.



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