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Marketing Automation Specialist Role
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- This role is responsible for designing and optimizing multi-channel marketing journeys in Salesforce Marketing Cloud.
A highly skilled professional will be required to work with teams across the business to design, analyze and optimize automated customer experiences. This includes creating personalized email, SMS and web campaigns, setting up and configuring campaigns in Salesforce Marketing Cloud, collaborating with cross-functional teams to understand segmentation, personalization and dynamic content needs within email journeys, maintaining Salesforce Marketing Cloud campaigns to keep content up to date, and assisting with A/B testing and multivariate testing to optimize email campaigns for engagement and conversion.
Performance AnalysisA key responsibility of this role will be to serve as a dedicated resource and primary point of contact for analyzing the performance of all Consumer Pathways campaigns. This will involve leveraging Tableau dashboard, Salesforce and other tools to analyze campaign performance, assessing campaigns in terms of overall engagement, financial results, user demographics, trends, success metrics and more, providing insights and recommendations for campaign improvement across channels, and developing periodic reports on campaign performance, insights and recommendations for various internal and external stakeholder audiences.
Required Skills and Qualifications- Salesforce Marketing Cloud expertise (i.e. Marketing Cloud - Email Studio, Journey Builder; Mobile Studio; MCP - Segments, Web Templates and Campaigns)
- 5+ years experience delivering highly-effective digital/email marketing campaigns
- Strong analytical skills and the ability to interpret data to make informed decisions
- Solid experience with performance reporting/success measurement
- HTML/CSS
- AMPscript
- Excellent interpersonal skills, with the ability to conceptualize and communicate highly detailed technical concepts to technical and non-technical audiences
- Ability to take initiative and lead, motivate, and oversee teams to produce results
- Team player attitude and ability to work in a high energy business environment
This role offers the opportunity to work in a fast-paced business environment, collaborate with a global team, and develop skills in digital marketing, analytics, and leadership. The ideal candidate will be passionate about driving measurable growth, transformation, and approach their work with boundless curiosity.
OthersThis role requires a senior-level professional with a strong background in digital marketing, analytics, and leadership. The ideal candidate will have experience working with Salesforce Marketing Cloud, designing and optimizing multi-channel marketing journeys, and analyzing campaign performance. They will also have excellent interpersonal skills, with the ability to communicate highly detailed technical concepts to technical and non-technical audiences.
