Digital Transformation Strategist
4 semanas atrás
About the Role:
We are seeking a highly skilled Digital Transformation Strategist to lead our online growth efforts in Brazil. As a key member of our team, you will be responsible for defining and executing our digital strategy for online growth, leveraging our two main apps (Pepsico Connect and Bees) to drive results.
Key Responsibilities:
- Define and execute Brazil's digital strategy for online growth, targeting over 200,000 DTS customers.
- Develop and implement online journey, media, activation, and promotion calendars for online B2B DTS customers.
- Lead the development and execution of short, mid, and long-term activation and innovation calendars to increase conversion and results.
- Design and implement test and learn pilots and promo strategies to attract, retain, and boost digital customers.
- Develop and execute loyalty program strategies and activation plans through Bees and PepsiConnect Apps.
What You'll Achieve:
As a Digital Transformation Strategist, you will have a significant impact on our online growth efforts, driving results and contributing to the success of our team. You will work closely with our global and Latam teams to ensure alignment and implementation of our digital strategy, while also developing and maintaining strong relationships with key stakeholders, including our sales team, trade MKT, and IT teams.
Requirements:
- 5+ years of experience in manager roles and at least 2 years of digital growth roles.
- 5+ years of experience in trade MKT, sales strategy, sales execution, commercial planning, and/or sales capabilities.
- Strong strategic thinking and short-long term vision.
- Ability to develop and sustain successful networks across a complex matrixial organization.
- Considerable knowledge of digital sales, strategy, and operation.
What We Offer:
We offer a wide range of programs to support your learning and development, including internal digital platforms, development programs, specialized training, and learning experiences with internal and external providers. We also celebrate success through recognition programs for seniority, behavior, leadership, and moments of life.
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