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CRM Senior Manager
2 meses atrás
We are seeking a highly skilled CRM Senior Manager to lead the development and execution of our CRM strategy in the Sportsbook and Casino products across multiple channels.
Your focus will be on creating high engagement in all channels and driving upwards the number of active players, retention, reactivation, and cross-sell objectives for Sportsbook and Casino members.
Key Responsibilities- Develop a comprehensive, data-driven CRM strategy for the local market in collaboration with the HQ team, taking into account local compliance, market conditions, and competition.
- Take ownership of the CRM plan, ensuring campaign execution and delivery is completed as per plan and all relevant stakeholders are aware of the volumes, performance, and outcomes.
- Liaise with the CRM Strategy Team in HQ for fine-tuning of the automated lifecycle journeys, keeping stakeholders updated on market insights, competition intelligence, and best practices.
- Plan and develop local, personalized, and targeted campaigns using relevant customer channels such as onsite messaging, email, messaging, and Social Media.
- Analyze historical revenue performance and forecast future program performance.
- Deploy the bonus budget profitably through robust planning, execution, and analysis.
- Initiate and manage the development process of creatives - from brief to delivery - with a laser focus on customer insight and deliver customer engagement and response.
- Lead ongoing segmentation of the customer base in the market to identify insights and target customer segments with specific campaigns.
- Identify customer touchpoints and ensure that the right actions and communications are implemented.
- Strong experience in CRM, lifecycle management, or marketing, preferably in a technology company.
- Proven track record of developing and implementing a campaign strategy based on an understanding of customer needs and customer profile.
- Well-versed in extracting customer insight from data.
- Great organization, planning, and prioritization skills, with strong attention to detail.
- Solid experience in implementing, driving, and managing complex multi-channel campaigns.
- Professional experience in operating CRM tools (Adobe Campaign or Salesforce CRM, for example). Optimove tool will be considered a plus.
- Exceptional stakeholder management and collaboration skills.
- Excellent command of the English language.