Product Launch Strategist

2 semanas atrás

Região Geográfica Intermediária de São Paulo, Brasil beBeeMarketing Tempo inteiro US$90.000 - US$120.000
Job Title: Product Marketing Manager

This role offers a unique opportunity to drive product positioning and marketing strategies globally.

The ideal candidate will develop compelling marketing content, analyze market trends, and collaborate with cross-functional teams to ensure successful product launches.

Key Responsibilities:
  • Develop and refine product positioning and unique selling propositions (USPs) to differentiate offerings in the market.
  • Create marketing content and materials, including presentations, case studies, whitepapers, and website copy, to effectively communicate product value.
  • Collaborate with the strategic marketing team and leading analytical agencies to drive market insights and industry visibility.
  • Lead product marketing initiatives to ensure successful product launches within the company's portfolio.
  • Conduct market research and competitor analysis to identify target audiences, market trends, and customer needs, shaping product development and messaging strategies.
  • Partner with development and product management teams to promote new product functionality and ensure alignment with market demands.
Requirements:
  • Minimum 6 years of experience in product marketing within the IT or telecom sectors.
  • Strong understanding of BSS solutions, including Marketing, Sales, Customer Care, Charging, Billing, and Customer Experience.
  • Proven ability to craft and deliver tailored marketing messages and content for diverse target audience segments.
  • Fluent (C1 or C2) proficiency in English.
  • B.A., B.S., or higher in Computer Science, Computer Engineering, or related technical discipline.

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