Market Strategy Director

Your primary responsibility will be to drive the execution of the brand strategy and identity in the Canada/Ontario market, leading a dedicated team in charge of product and commercial initiatives. You will also monitor financial results, player behaviors, and market insights to optimize strategy.

**Key Responsibilities**:

You will be responsible for the growth and optimization of the casino website targeting Ontario and the rest of Canada.

- Define and communicate the local market/regional strategy, including commercial and product offerings for your assigned market, while continuously monitoring competitive positioning and future regulations.

- Collaborate with various teams to define and communicate the local market strategy, marketing and brand strategy, and operational plans.

- Work with the affiliate team to develop a marketing and brand strategy, ensuring an optimal media mix to drive mass-market player acquisition, provide a healthy ROI, and establish the brand.

- Lead all activities related to the market, providing daily strategic leadership.

- Manage the dedicated team, product, and commercial initiatives to ensure targets are successfully met.

- Oversee all marketing activities, developing market-led operational processes, reporting, and analytical requirements.

- Monitor financial results, player behaviors, and market insights to drive optimization of strategy and tactical plans.

- Manage and optimize the annual budget, assist with quarterly business reviews and revenue forecasting, and provide regular reports to the Senior Management Team.

- Collaborate with the Product team across the full player journey, establishing effective continuous improvement initiatives to enhance acquisition, conversion efficiency, player onboarding, retention, and yield.

**Requirements:**

- Experience as a Country Manager or similar role within iGaming/Online Casino or E-commerce.

- In-depth knowledge and experience operating in the Canadian market.

- Ability to analyze data, act quickly, and drive change to achieve goals and targets.

- Strong commercial acumen.

- Excellent networking and influencing skills.

- A proactive leader who leads by example.

**Advantageous:**

Previous experience in iGaming/Online Casino, Forex, or Crypto.

- Previous online marketing or country manager experience within the Canadian market.

- A deep understanding of the Canadian mindset, having lived there or having thorough knowledge of the culture.

- Experience working with remote teams across multiple time zones.

**Our offer:**

Competitive salary synonymous with skills and experience.

- Performance and bonus structure dependent on achievement of set targets and personal performance.

- Remote work set up (within Europe).