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Digital Data Scientist Lead
2 meses atrás
GSK is seeking a highly skilled Digital Data Scientist Lead to support our Omnichannel (OC) execution by creating a unified HCP view, developing OC campaign performance dashboards, and driving data-driven campaigns.
Key Responsibilities- Develop and manage a unified HCP view by consolidating and analyzing data from various sources to drive business decisions and improve customer engagement.
- Understand customer experience management and provide relevant insights to deliver a meaningful and consistent CX across all touchpoints.
- Lead OC analytics work, including development of OC lead & lag metrics/KPIs, assessment of content, channel performance, analysis of customer behavior, and streamlined reporting and tracking mechanisms.
- Develop and execute short and long-term measurement plans for proposed campaigns tactics, partnering with other key stakeholders as needed.
- Develop statistical and predictive models to understand business impact of OC actions.
- Develop data-driven dashboards with near real-time tracking to monitor the performance of various OC initiatives, leveraging BI tools.
- Analyze CX metrics, HCP feedback, survey responses, and content effectiveness, and perform response modeling.
- Partner with internal COEs to identify new approaches such as data science techniques and new data sources to power OC analytics and activation opportunities.
- Develop OC analytics-related best-practices and actively bring them to markets in collaboration with global and regional teams to accelerate Brand team's capabilities to cultivate a rapid iteration of content & campaign for enhanced CX.
- Bachelor's degree in math, actuary, computer science, marketing, or any other related discipline.
- 3+ years of leadership experience in Analytics, and Data Science.
- Cross-Channel Analytics, Campaign Analytics & Reporting, Marketing Analytics & Customer Insights.
- English level: advanced.
- Data Visualization tools like Tableau, Power BI.
- Programming Languages like R, Python.
- CRMs like Veeva, Salesforce.
GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive.
We want GSK to be a place where people feel inspired, encouraged, and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing.
