Music Marketing Strategist

Há 5 dias

São Paulo, São Paulo, Brasil beBeeInfluencer Tempo inteiro R$52.000 - R$92.000
Music Marketing Specialist

About Us:

Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Helo, and Resso, as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.


Why Work with Us?

At ByteDance, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for millions of users across all of our products. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes.

Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. We believe in providing a supportive and inclusive environment where employees can thrive and grow.

We're passionate about empowering creators and labels to authentically connect with new audiences and 'do music' their way. If you share our vision and values, we'd love to hear from you


Responsibilities:
  • Work with A&R, partnership and artist management teams to deliver content and influencer strategy for artists and music promotion campaigns, especially on TikTok
  • Make qualitative and quantitative targets for music promotion campaigns, according to the business and promotion objectives
  • Lead, plan and manage promotion projects to develop the track and build up TikTok viral cases for various artists
  • Monitor the performance of music and its content on TikTok closely, to discover potential music and content path, to promote the track
  • Manage the owned promotion resources, to select the best songs for promotion, to optimize the efficiency for the track to grow
  • Develop and maintain strong relationships with influencers
  • Lead the cross-functional-teams communication with artists, artists management team and partners inside Bytedance
  • Lead and participate in creative ideation sessions for artists and music promotion campaigns
  • Analyze TikTok content ecosystem and monitor the emerging trends effectively, to develop the methodology for music distribution and promotion on TikTok

Requirements:
  • 3+ years Music industry experience in content marketing, influencer marketing fields in labels and DSPs
  • In-depth knowledge of content, viral music, festivals and social media trends
  • Strong data analysis and review skills to make strategies and progress
  • Strong project management and cross-functional teams communication skills. Capable of managing multiple projects effectively
  • Proficiency in English communication and presentation
  • Familiar with music industry trends and the local & international music landscape

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