E-commerce Marketing Strategist

Há 7 dias

São Paulo, São Paulo, Brasil beBeeDigitalMarketing Tempo inteiro R$100.000 - R$150.000
Job Title: E-commerce Marketing Strategist

We are seeking a seasoned Digital Marketing Professional to lead and execute cutting-edge e-commerce and retail marketing strategies across various platforms.

This role requires a professional with deep expertise in full-funnel marketing, omnichannel strategies, and e-commerce platforms like Amazon, MercadoLivre, Shopee, and others.

Key Responsibilities:

  • Develop and implement full-funnel marketing strategies across awareness, consideration, and conversion stages to drive impactful results on e-commerce platforms and retailer sites.
  • Plan, execute, and optimize multi-channel campaigns on platforms such as Google Ads, Meta Ads Manager, TikTok, LinkedIn, and retail media platforms (e.g., Amazon Ads, MercadoLivre, Shopee).
  • Ensure always-on campaigns are effectively implemented to maintain consistent brand presence.

Collaboration, Agency & Creative Management:

  • Manage and coordinate agencies to create and adapt high-quality visual assets and content for product activations, ensuring alignment with brand guidelines and retailer requirements.
  • Oversee the execution of creative campaigns across all retailers and e-commerce channels, ensuring timely delivery and consistency.

Product Page Optimization, Brand Stores & Content Management:

  • Lead the development, optimization, and management of product pages and brand stores on retailer platforms to ensure rich, engaging, and high-quality content.
  • Collaborate with retailers, agencies, and internal teams to create compelling product descriptions, images, and videos that enhance customer experience and drive conversions.

Requirements and Qualifications:

  • Bachelor's degree in marketing, business, or a related field.
  • Fluent in English.
  • 8+ years of experience in digital marketing with a strong focus on retail and e-commerce platforms.

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