Digital Media Specialist

We are seeking a high-performing Paid Media Specialist to join our team.

This role involves managing and optimizing omnichannel performance campaigns across multiple platforms.

The ideal candidate will have a deep understanding of media channels, including Google, Meta, TikTok, Retail Media, and programmatic advertising.

They will be responsible for overseeing the complete campaign lifecycle, from client onboarding and media planning to execution, A/B testing, and performance reporting.

Key responsibilities include:

• Campaign Strategy & Lifecycle Management
• Client Onboarding: Collaborate with clients to understand their business goals and align paid media strategies accordingly.
• Media Planning: Develop detailed media plans that define target audiences, budgets, channels, and key performance indicators.
• Campaign Execution: Launch and manage campaigns across multiple platforms, ensuring optimal allocation of resources for maximum performance.
• A/B Testing: Plan and execute A/B tests across platforms to determine optimal creatives, audiences, bidding strategies, and landing pages.
• Optimization & Reporting: Continuously monitor performance, implement learnings from A/B tests, and generate comprehensive reports to demonstrate ROI/ROAS.

Channel Expertise:

• Google & Meta: Deep knowledge of Google Ads and Meta Ads platforms to drive effective search, display, and social media campaigns.
• Emerging Channels: Experience with TikTok and Retail Media, ensuring innovative strategies across less traditional channels.
• Programmatic Advertising: Familiarity with programmatic buying to enhance targeting and scalability is an added advantage.

Organizational Excellence:

• Task Management: Utilize our CRM system to manage campaign tasks, timelines, A/B test tracking, and client communications efficiently.
• Bilingual Execution: Develop and execute campaigns in both English, ensuring culturally relevant messaging and market compliance.

Performance Measurement:

• ROI/ROAS Focus: Report directly on the return on investment (ROI) and return on ad spend (ROAS), using data-driven insights to optimize performance.
• Analytics & Insights: Leverage analytics tools and performance data to recommend strategies, incorporating learnings from A/B testing for better campaign outcomes.

Requirements:

• 3+ years of experience in managing paid media campaigns, ideally within a digital marketing agency.
• Proven track record of driving performance campaigns with clear ROI/ROAS outcomes.
• Strong expertise in Google Ads and Meta Ads platforms, with working experience on TikTok, Retail Media, and programmatic channels.
• Experience managing the complete campaign lifecycle—from client onboarding and media planning to execution, A/B testing, and performance reporting.
• Demonstrated success in setting up and interpreting A/B tests to improve performance.
• Exceptional organizational skills and proficiency with CRM systems.
• Fluent in both English, with excellent communication and reporting skills in both languages.
• Ability to work in a fast-paced, data-driven environment with a proactive and collaborative approach.

Benefits:

• Competitive compensation package.
• Hybrid work model – two days of remote work per week.
• Opportunity to work on cutting-edge campaigns with international clients.
• Access to advanced tools and training in paid media strategies.

Seniority Level: Not Applicable

Employment Type: Full-time

Job Function: Marketing and Sales

Industries: Advertising Services