Digital Marketing Strategist for Healthcare Operations
3 semanas atrás
At Bringit, we're transforming the future of healthcare operations. As a Digital Marketing Strategist for Healthcare Operations, you'll drive comprehensive marketing strategies, aligning with global marketing goals. Focus on enhancing demand generation through diverse tactics, including content creation, outbound marketing, event management, and partner marketing. Maintain a commitment to lead generation within the Healthcare and Digital interoperability sectors in Brazil and the USA, adhering to company marketing standards and practices.
**Key Responsibilities:**
**Lead Generation and Partner Marketing Strategy:**
Develop and implement versatile digital account-based strategies for lead generation and partner collaboration. Engage in event planning and management to foster community engagement and brand presence. Collaborate with partners on joint marketing initiatives, expanding reach and strengthening market position.
**Content and Outbound Marketing Management:**
Leverage storytelling and creative content strategies to engage target audiences and support marketing campaigns. Lead the creation of compelling content and outbound marketing materials, tailored for lead generation and brand positioning.
**Campaign Execution and Optimization:**
Create and execute marketing campaigns that drive demand across our partner ecosystem and prospect base. Oversee campaign performance, providing insights for continuous improvement. Manage budgets effectively, allocating resources for maximum ROI on lead generation efforts.
**Market Trends and Innovation:**
Stay up-to-date on industry trends, adapting strategies to maintain a competitive edge in digital marketing and event management.
**Required Qualifications:
Bachelor's degree in Marketing, Business, or a related field. B2B marketing experience, with a broad skill set in content creation, outbound marketing, event management, ABM, and partner marketing, preferably in the Healthcare sector (Brazil and USA). Familiarity with digital marketing tools and platforms, with a basic understanding of Google Ads, SEO, SEM. Proven track record in executing successful marketing campaigns and events.
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