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Paid Social Media Marketing Specialist

2 meses atrás

São Paulo, São Paulo, Brasil Macarta Brazil Tempo inteiro
About the Role

We are seeking a skilled Paid Social Media Specialist to join our team at Macarta Brazil. As a Paid Social Media Specialist, you will be responsible for developing and implementing strategic plans for paid social media campaigns aligned with business objectives, target audience, and market research.

Key Responsibilities
  1. Develop and Implement Campaign Strategies: Create and execute paid social media campaigns across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others. Set goals, budgets, and key performance indicators (KPIs) to measure campaign success.
  2. Design and Manage Social Media Ads: Design, set up, and manage social media ads, including crafting compelling ad copy and selecting engaging visuals.
  3. Target and Optimize Campaigns: Identify and target specific audience segments to enhance ad effectiveness using demographic, behavioral, and psychographic data. Continuously analyze data to identify optimization opportunities and make data-driven adjustments to enhance ad performance.
  4. Monitor and Analyze Campaign Performance: Monitor and analyze campaign performance using analytics tools and metrics, including click-through rates (CTR), conversion rates, cost per click (CPC), and return on ad spend (ROAS).
  5. Communicate Results and Guide Future Strategies: Create regular reports summarizing campaign performance, insights, and recommendations. Communicate results to stakeholders and guide future strategies.
  6. Manage Ad Budgets: Oversee and manage ad budgets to ensure effective resource allocation. Monitor spending and adjust as needed to stay within budget while achieving desired outcomes.
Requirements
  1. Bachelor's Degree in Marketing, Communications, Business, or a Related Field
  2. Data-Driven Approach to Social Media Analytics: Knowledge of social media analytics tools (e.g., Google Analytics, Facebook Ads Manager).
  3. Ability to Work Independently and as Part of a Team: Ability to work independently and as part of a team in a fast-paced environment.