Senior Data Analytics Manager

As a Business Insights Associate Manager, you will lead the identification of valuable data related to healthcare professionals and patient journeys through analysis and interpretation, providing holistic insights for each brand available in the region. You will create dashboards from combined data sources into useful and insightful information, creating impact and adding value to brands.

• Lead the identification of valuable data related to HCPs and patients journeys through analysis and interpretation being able to provide holistic insights for each brand available in the region;
• Create dashboards from a combination of data from different sources into useful and insightful information creating impact and adding value to brands;
• Understand and support the tracking of interactions by stakeholders by multiple channels along the year, to allow crosscheck every 6 months level of engagement increase, knowledge, archetype, or behavior changes other related KPIs;
• Integrate analytical capabilities that provide data-driven insights to optimize customer journeys (customer, content, journey design, etc);
• Deep understanding of business insights development process, analysis and data governance including PowerBI dashboard solutions if necessary;
• Business acuity advanced knowledge and ability to comprehend the core business needs and communicate with the right analysis and terminologies particular to the pharmaceutical industry;
• Identify key performance indicators and metrics to define tracking process and dashboards development within Power BI, if necessary, map the solutions available in the market to track the results and define the metrics;
• Derived from strategic analysis of varied qualitative and quantitative data, and utilizing behavioral analysis and predictive analytics;
• Advanced analytics in the pharmaceutical industry including tools such as artificial intelligence, machine learning and data mining;
• Fast learning on understanding how data is used across operational source systems in the company, and how it's eventually utilized by decision makers;
• Responsible for analyzing and coordinating activities from identified industry trends, best practices and resources focused on rare disease segment;
• Collaborate with ICON Marketing Team to share local market insights that can support the development of global brand plan;
• Lead for reports on social listening reports and insights;
• Design campaign goals and measurement planning including the monitoring and optimization of engagement KPIs (CTR, Reach, frequency, visits) conversion (registrations, opt in), costs (CPL) and definition plan of measurement of results as well as to provide channels performance reports/ recommendations including a 360º customer view interactions tracking;
• MAPPING AND SUPPORT THE UNDERSTANDING OF INFLUENCE NETWORKS OF HEALTH PROFESSIONALS, THEIR ROLES WITH KEY STAKEHOLDERS, DECISION PROCESS THAT IMPACT PATIENTS AND CUSTOMER JOURNEY;
• Partner with Brand Activation Team to support the analyses in terms of performance on marketing projects or programs providing reports and insights;
• Drive the maximization of existing digital content including the use of SEO;
• Support Brand Leaders in market research projects;
• Responsible to perform behavioral segmentation for brands in ICON end-end process including schedule program, questionnaire development, tools, performance tracking, data analysis, dashboards;
• Work cross functionally across the company, including, but not limited to, effectiveness area, business decision support, marketing, medical affairs, compliance;
• Search big data information that can bring business opportunities;

Bachelor's Degree in engineering, business administration or similar. Fluent English. Advanced Spanish. Proficiency with Excel for data analysis and with data modeling.