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Marketing Process Manager

2 meses atrás

São Paulo, São Paulo, Brasil Amazon Tempo inteiro
About the Role

We are seeking a highly detail-oriented and analytical individual to join our Amazon team as a Marketing Operations Manager. In this role, you will support the Latin America team in operating critical marketing processes and will have direct responsibility for analytics and reporting, managing lead flow processes, finance, and legal processes.

Key Responsibilities
  • Effectively manage critical operational processes that impact marketing productivity and customer experience.
  • Manage and support finance and legal processes, including budget management and contract and vendor management.
  • Streamline lead management and lead handoff processes end-to-end and oversee follow-up activities for major and globally-aligned prospecting and demand generation programs.
  • Ensure seamless coordination and effective execution of lead nurturing campaigns across multiple channels and teams.
  • Identify drivers of business problems and trends at their root, while also stepping back to understand the broader context.
  • Develop statistical analysis models to predict trends, identify potential issues, and forecast future goal achievement.
  • Develop intuitive reports and dashboards within Salesforce and Amazon QuickSight for enhanced visibility, comprehensive campaign effectiveness measurement, and real-time goal tracking.
  • Collaborate on weekly/monthly/quarterly business reviews and Key Performance Indicators (KPIs).
  • Monitor, analyze, and report campaign effectiveness and performance.
  • Analyze metrics and data sources from various systems such as Salesforce, Quicksight, Marketo, etc.
  • Provide comprehensive onboarding and training to new employees, ensuring effective utilization of marketing tools, reporting sources, and operational processes related to lead management.
  • Drive team-wide adoption of best practices, fostering a culture of continuous learning and process improvement.
About the Team

The LATAM Marketing Programs & Operations team is a customer-centric powerhouse, dedicated to supporting and providing operational excellence to the LATAM Field Marketing team and other Sales stakeholders, creating seamless data flows that drive satisfaction and loyalty.

What We Offer
  • A dynamic and collaborative work environment.
  • Opportunities for professional growth and development.
  • A comprehensive benefits package.
  • A competitive salary and bonus structure.
Requirements
  • 4+ years of professional non-internship marketing experience.
  • Experience using data and metrics to drive improvements.
  • Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
  • Experience using Microsoft Excel to manipulate and analyze data.
  • Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion.
  • Experience using customer research, hard data, and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs.
  • Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation.