Senior Brand Manager

4 semanas atrás


São Paulo, São Paulo, Brasil Kenvue Tempo inteiro
About the Role

Kenvue is a leading global healthcare company that is currently seeking a highly skilled and motivated Senior Assistant Brand Manager to join our team in São Paulo, Brazil.

This is a hybrid position that reports to the Sr. Marketing Manager and is responsible for driving business growth for the Baby business in the Latin American market.

Key Responsibilities
  • Support the development of a robust pipeline for JOHNSON'S, HIPOGLÓS, DESITIN, and COTONETES, ensuring pipeline balance between new product developments, commercial innovations, and cost innovation ideas.
  • Collaborate with Local & Global Marketings and cross-functional teams to drive excellence in all aspects of product development, including concept research, product design, packaging development, and commercialization.
  • Monitor market dynamics and business KPIs to support the innovation and claims strategic approach.
  • Conduct market research and analysis to identify consumer insights and trends to inform brand strategy and messaging.
  • Monitor product post-launch, track key metrics, communicate results, and identify improvement opportunities.
  • Ensure the implementation of equity guidelines for JOHNSON'S in LATAM.
  • Manage and oversee the creative development process for all brand assets, including advertising and packaging materials.
  • Develop a comprehensive understanding of key markets.
  • Utilize research tools and resources to design the most appropriate research plan and analytical approach to address business needs.
  • Drive challenger mindset, agility, and servant leadership among cross-functional teams.
  • Mentor less experienced specialists to enhance their skills and knowledge.
Requirements
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Marketing experience within Local, Regional, or Global roles.
  • Experience in innovation project management.
  • In-depth knowledge of market research and analysis techniques.
  • Strong project management skills and ability to manage multiple priorities in a fast-paced environment.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
  • Strong analytical skills to interpret market access data and feasibility research. Proficiency in Nielsen, Close-up, and Kantar.
  • Fluent English.
What We Offer
  • Competitive Benefit Package.
  • Paid Company Holidays, Paid Vacation, Volunteer Time, Summer Fridays & More.
  • Learning & Development Opportunities.
  • Employee Resource Groups.

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.



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