Digital Marketing Strategist

Há 5 dias

Manaus, Amazonas, Brasil beBeeMarketing Tempo inteiro R$62.000 - R$86.000
About the Role

This position involves developing and executing ROI-positive pay-per-click campaigns across various platforms.


Key Responsibilities:
  • Develop, execute, and scale return-on-investment (ROI)-positive pay-per-click campaigns across Google Ads, Microsoft Ads, native networks, and crypto-specific ad platforms.
  • Owning acquisition strategies for key markets, tailoring campaigns to high-value users in the crypto/gambling space.
  • Continuously A/B testing creatives, landing pages, and audience targeting to minimize cost per acquisition (CPA) and boost return on ad spend (ROAS).
  • Managing ad budgets across regions, ensuring maximum efficiency while adhering to geo-specific gambling regulations.
  • Maintaining up-to-date knowledge of evolving ad policies, particularly those related to crypto and gambling content.

Requirements:
  • 3-5+ years of experience in PPC, including direct experience with crypto gambling or high-risk verticals.
  • Proven success managing high-budget, high-velocity campaigns in competitive environments.
  • In-depth understanding of PPC platforms (Google Ads, Meta, Bing) and crypto-native ad networks.
  • Data-driven mindset – strong proficiency with analytics tools (GA4, GTM, attribution platforms).
  • Familiarity with crypto trends, terminology, and user behavior.
  • Excellent written and spoken English (other languages a plus).

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