Latam Field Marketing Manager
3 semanas atrás
Drive Business Growth in Latam
FICO, a leading global analytics software company, is seeking a seasoned marketing professional to drive pipeline growth and develop segment and account strategies in Latam. As a key member of our team, you will design and execute campaigns to drive customer engagement and incremental bookings and revenue.
Key Responsibilities:
- Develop and execute global demand plans for FICO in Latam, including account-based marketing, lead generation campaigns, executive engagement programs, and marketing automation programs.
- Own marketing-sourced pipeline and booking targets in Latam.
- Develop integrated, multi-touch marketing activation plans to advance prospects through the sales cycle.
- Manage allocated marketing budget and build and maintain partnerships with NORAM Sales leadership teams and in-country Sales teams.
- Develop strategies for participating in industry conferences and trade shows, ensuring FICO participation drives significant lead generation and maximizes ROI.
Requirements:
- Deep knowledge of complex selling environments in the B2B technology world and what it takes to build brand and product awareness and pipeline.
- Proven track record of developing world-class marketing teams in a high-growth environment.
- Maturity and skill in collaborating with senior executives, customers, and sales teams to align on goals and work through business challenges.
- Creative skills in both communications and problem-solving.
- Expert in using metrics and marketing performance measurement and how these are critical to optimize results and ROI in a corporate marketing environment.
- Knowledge and experience in building demand marketing plans.
- Excellent verbal, written communication, and presentation skills.
About FICO:
FICO is a leading global analytics software company, helping businesses in 90+ countries make better decisions. Our solutions are used by many of the world's largest banks, insurers, retailers, telecommunications providers, and other firms to reach a new level of success. We're committed to helping businesses use data to improve every choice they make, using advances in artificial intelligence, machine learning, predictive and prescriptive modeling, and more.
Why Join FICO?
At FICO, you'll have the opportunity to develop your career with a leading organization in one of the fastest-growing fields in technology today - Big Data analytics. You'll play a part in our commitment to help businesses use data to improve every choice they make. Our success is dependent on really talented people - just like you - who thrive on the collaboration and innovation that's nurtured by a diverse and inclusive environment. We'll provide the support you need, while ensuring you have the freedom to develop your skills and grow your career.
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