Industrial Marketing Data Analyst
Há 6 dias
We are Tractian Technologies Inc., a growth-stage startup transforming the industrial world with innovative solutions. As a Performance Analyst, you'll play a crucial role in driving and optimizing our inbound marketing campaigns across multiple regions.
About the RoleIn this exciting position, you'll track and analyze key performance metrics across our funnels, identify opportunities for conversion rate improvement, and ensure our campaigns are consistently delivering high-quality leads. You'll work closely with media buyers, SEO, CRM, and demand generation teams to take ownership of campaign execution—from setup to continuous optimization.
Responsibilities:- Plan, execute, and optimize paid media campaigns across platforms like Google Ads, LinkedIn Ads, and Meta to drive lead generation and brand awareness.
- Ensure data alignment across HubSpot, Looker, and Metabase to maintain accurate reporting and insights.
- Manage ad pixel integrations in HubSpot and monitor technical setups for tracking and campaign performance.
- Organize and maintain process documentation to support consistent standards and best practices.
- Collaborate with content teams to ensure creatives align with brand standards and update landing pages for optimal performance.
- Work with CRM and sales teams to monitor and optimize the lead journey, addressing drop-offs to improve conversion.
- Conduct A/B tests on ads, copy, and landing pages to enhance conversion rates.
- Technical Skills: Proficient in Google Analytics, Supermetrics, Looker, Excel, and ad platforms (Google Ads, LinkedIn Ads, Meta); HubSpot, Apollo, and Amplitude experience a plus.
- Analytical Expertise: Strong data analysis skills; able to translate complex data into actionable insights.
- Attention to Detail: High accuracy in campaign setup and management, overseeing multiple accounts in US, BR, and MX.
- Collaborative Attitude: Comfortable working with cross-functional teams to align goals and share insights.
- Mindset: Passionate about the operational aspects of ad management, with a keen interest in campaign details and optimization.
We offer a competitive salary of approximately $120,000/year, including stock options and benefits such as optional fully funded English / Spanish courses, 30 days of paid annual leave, education and courses stipend, and more. We also provide a comprehensive health plan with national coverage and dental insurance. Join our dynamic team and be part of shaping the future of industrial tech
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