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Regional Marketing Specialist

2 semanas atrás

São Paulo, São Paulo, Brasil beBeeMarketing Tempo inteiro R$113.400 - R$151.200
Regional Marketing Specialist Opportunity

We are seeking a skilled Regional Marketing Specialist to oversee all marketing efforts for the Latam region. The ideal candidate will drive business goals, contribute to global marketing initiatives, and develop a comprehensive marketing roadmap that targets influential companies in various industries.

  • This role involves building out our marketing roadmap to promote our app analytics and data platform in the region.
  • The Regional Marketing Specialist will provide support for the Sales team's field activities, driving forward business objectives in Latam.
  • The individual will communicate our unique value proposition to target companies dominating the Latam tech landscape.

The responsibilities of this position include:

  1. Directing paid online activities, including SEM, PPC, inbound, social media, and content syndication across the Latam market.
  2. Creating, managing, and executing multi-channel programs to drive customer acquisition and retention.
  3. Spearheading the creation of content and creative for campaigns, including landing pages, ad copy, banner ads, videos, etc.
  4. Analyzing and evaluating campaign impact in collaboration with Demand Generation to inform better content needs.
Requirements and Qualifications

To be successful in this role, the ideal candidate should possess:

  • A minimum of 5-8 years of experience in marketing, preferably with mobile apps and/or B2B SaaS technology industry background.
  • Native proficiency in Portuguese and conversational skills in English and Spanish.
  • Experience in PR across both journalists and agencies.
  • Ability to leverage social media and social influencers in Latam.
Key Characteristics

The successful candidate will demonstrate:

  • A clear knowledge, expertise, and passion for the App industry in both Latam and globally.
  • Ability to create compelling messaging for app professionals.
  • Latam marketing experience and a strong understanding of what works in the local region.
Total Rewards

We offer:

  • Unlimited access to an online learning platform to help you develop your skills.
  • Virtual initiatives and events to keep you connected with colleagues.