Strategic Marketing Analytics Specialist
Há 7 dias
Overview
Wellhub Inc., a leading corporate wellness platform, seeks an experienced Marketing Analytics Specialist to join its New Ventures team in São Paulo, Brazil.
Job Summary:
We are looking for a talented marketing analytics professional with 3+ years of experience to track, measure, and analyze the performance of communication channels aimed at acquiring, expanding, and retaining employees from our client organizations (B2B2C) across email marketing, push notifications, in-apps, SMS/WhatsApp, and more.
About Us:
At Wellhub, we prioritize employee wellbeing and offer a comprehensive benefits package, including health, dental, and life insurance, flexible work arrangements, paid time off, and career growth opportunities.
The Role:
This is a fantastic opportunity to join a growing team with a strong impact on the company's B2B sales. As a Marketing Analytics Specialist, you will be responsible for planning and executing the field marketing strategy, defining and setting KPIs, creating and managing dashboards, analyzing customer journey touchpoints, and utilizing various marketing automation and analytics platforms.
Key Responsibilities:
- Track, measure, and analyze marketing performance across multiple channels.
- Define and set key performance indicators (KPIs) to monitor overall marketing performance.
- Create and manage dashboards to report on key metrics.
- Analyze customer journey across multiple touchpoints.
- Utilize marketing automation and analytics platforms such as Clevertap, Salesforce, Hubspot, and Braze.
Requirements:
- 3+ years of hands-on experience in marketing analytics.
- Proficient in using and selecting marketing automation and analytics platforms.
- Experience with analytical tools such as Google Analytics, Tableau, or Metabase.
- SQL knowledge is a plus but not required.
- Proven success in managing CRM marketing analytics, A/B testing, and optimizing metrics.
- Strong analytical skills to support data-driven decision-making.
- Excellent communication skills in English.
What We Offer:
- Competitive salary: R$80,000 per year.
- Health, dental, and life insurance.
- Flexible work arrangements, including hybrid office structure and remote work options.
- Paid time off and parental leave policies.
- Career growth opportunities and professional development resources.
- A dynamic and supportive team environment.
Location: São Paulo, Brazil.
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