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KTO Group is a leading innovator in the iGaming industry, revolutionizing the online gaming experience since 2018. Our mission is to enhance transparency and player satisfaction in Sportsbook and Online Casino gaming.
Job SummaryWe are seeking an experienced copywriter to help KTO Group improve its brand content and general advertising. The ideal candidate will be responsible for crafting compelling key messages that ensure clear and engaging brand communication with our customers.
Main Responsibilities- Content Creation: Develop compelling key messages that align with our brand's voice, ensuring clear and engaging communication with our customers.
- Creative Campaigns: Ideate and execute creative concepts for brand campaigns, promotions, and product features that stand out in the market.
- Content Formats: Write across various formats, including graphic ads, printed ads, billboards, video scripts, podcast scripts, and more, tailoring content to different channels and audiences.
- Compliance: Ensure all content is created in a responsible manner, adhering to both brand values and industry regulations.
- Timely Delivery: Manage multiple projects simultaneously, delivering high-quality materials on time and within the scope of the project requirements.
- Communication Excellence: Maintain clear and effective communication, both verbally and in writing, in Portuguese and English.
- Demonstrated experience as a creative copywriter, preferably within the advertising sector. A portfolio showcasing a range of successful campaigns is essential.
- Bachelor's degree in Advertising, Branding, Marketing, or related fields.
- Familiarity with all written formats of brand content, including ads, scripts, billboards, and more.
- Previous experience in the gambling industry is a plus but not mandatory. Understanding industry regulations and responsible gaming practices is advantageous.
- Creativity and Innovation: Ability to find and develop the most creative approaches to content that resonate with the target audience.
- Excellent verbal and written communication skills.
- Fluency in English is essential.