Senior Marketing Strategist for Fire TV Engagement
Há 7 dias
We are seeking a highly motivated and experienced Senior Marketing Strategist to join our Fire TV Engagement team. In this role, you will be responsible for building and executing end-to-end lifecycle campaigns to drive early engagement and retention on Fire TV.
Key Responsibilities:- Owning engagement campaigns and on-device content from concept to delivery: managing targeting and segmentation, messaging, planning, execution, and reporting on individual campaign results and bigger picture trends.
- Balancing marketing, analytical thinking, and operations, with an ability to work independently to deliver results in a highly visible role.
- Determining strategy for individual lifecycle cohorts.
- Developing and analyzing performance metrics and articulating these into written narratives to drive business decisions.
- Partnering across internal teams to develop and implement optimal customer experiences.
- 8+ years of professional non-internship marketing experience.
- Experience using data and metrics to drive improvements.
- Experience building, executing, and scaling cross-functional marketing programs.
- Experience communicating results to senior leadership.
- Experience using Microsoft Excel to manipulate and analyze data.
- Experience in A/B testing.
- Portuguese (Brazilian) fluency is required.
The Fire TV Engagement team's mission is to delight customers with engaging campaigns and on-device experiences. Our vision is to find new and better ways to bring customers the content they love and want—and make it easy to discover new content they might not have heard of yet.
Estimated Salary:$120,000 - $180,000 per year-
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