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Brand Strategy Manager

2 meses atrás

São Paulo, São Paulo, Brasil T-Maxx International - a sister company of Talents Matrix Tempo inteiro
Job Description

Job Title: Branding Manager

Company: T-Maxx International - a sister company of Talents Matrix

Job Summary:

We are seeking a highly skilled Branding Manager to join our team at T-Maxx International. The successful candidate will be responsible for developing and implementing brand strategies that align with our company objectives.

Key Responsibilities:

  • Develop and Implement Brand Strategies: Create and execute comprehensive brand strategies that align with our company's overall objectives.
  • Market Research and Analysis: Conduct market research to identify consumer trends and insights that inform brand positioning and messaging.
  • Collaboration with Product Management Teams: Work closely with product management teams to develop and launch new products and services that are consistent with our brand positioning.
  • Brand Materials and Advertising Campaigns: Collaborate with marketing teams to create brand materials and advertising campaigns that effectively communicate brand messaging.
  • Budget Management: Develop and manage budgets for brand campaigns and initiatives.
  • Performance Analysis: Analyze and report on the effectiveness of brand campaigns and initiatives.
  • External Partnerships: Work with external partners and agencies to manage branding projects and campaigns.

Requirements:

  • Education: Bachelor's degree in marketing, communications, or related field.
  • Experience: At least 5 years of experience in brand management in the automotive industry.
  • Skills: Strong project management skills and experience managing budgets, excellent communication, presentation, and interpersonal skills, strong analytical and problem-solving skills.
  • Additional Requirements: Familiarity with marketing automation tools and techniques is a plus, strong understanding of the automotive industry and consumer behavior in the market.