Digital Campaign Coordinator

Há 2 dias


Jundiaí, São Paulo, Brasil beBeeEmailMarketing Tempo inteiro US$50.000 - US$80.000

As a dynamic and detail-oriented Email Marketing Specialist, you will be responsible for creating engaging email campaigns to drive business growth.

We are seeking an individual with excellent communication skills and the ability to work closely with our Marketing team to execute email workflows, A/B tests, localisations, and campaign performance tracking.

Key Responsibilities:
  • Campaign Setup & Automation: Develop and launch email campaigns and automated workflows based on provided briefs, templates, and copy.
  • A/B Testing: Design and implement A/B tests on subject lines, content, and CTAs to enhance open rates and conversion rates.
  • Email Localisation: Coordinate and implement localisation of email content across multiple languages using AI tools and localisation guidelines.
  • Performance Tracking & Reporting: Track email performance metrics (open rate, CTR, CVR, unsubscribe rate, etc.) using tools like Mixpanel and Customer.io. Compile weekly reports and flag trends or anomalies.
  • Operational Support: Provide support to the Marketing team with routine QA, list hygiene, tagging, and UTM tracking to ensure clean execution and data accuracy.
  • Cross-functional Collaboration: Collaborate with designers, product teams, and data analysts to ensure campaigns are on-brand, accurate, and effective.

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