Senior Marketing Technologist
Há 3 dias
We are looking for a seasoned leader to join our award-winning team as VP, Technology.
Our Work Environment:
We foster an inclusive workplace that values diversity and emphasizes personal well-being. We champion individuality in the marketing solutions we create, and in our workplace culture.
How We Deliver Value:
Our fearless superconnectors help create value from personal brand experiences by focusing on three key areas: connected data, connected content, and connected decisioning.
We identify who our clients are, understand what they want, and deliver it – ensuring authentic customer connections for our clients.
Your Key Responsibilities:
- Interface with Clients and stakeholders to understand their marketing needs and functional requirements.
- Propose Marketing/Technical Solutions to business problems and seek alignment for Technical Delivery.
- Conduct analysis of Client's existing MarTech Architecture, identify gaps, and propose a strategic roadmap of application/workflow/tool changes.
- Recommend Cross channel Campaign journeys, User Interfaces, and Touchpoints that support client's marketing activities.
- Assist with analysis of marketing data and recommend data integration into Campaign and Analytics Management Systems.
- Recommend Automatic Campaign Decisioning based on Data Analytics/AI/ML workflows.
- Lead Configuration/Customization initiatives for Marketing tools like Salesforce Marketing Cloud, Adobe Campaigns etc.
- Analyze Non-Functional requirements that the system should support and make sure that these are implemented as part of the technical solution.
- Assist Product Managers and Business Analysts in breaking down work into executable technical scope, and help plan these for a successful production implementation.
- Work closely with Engineering Leads in getting projects executed and implemented.
- Manage Work Assignments for people reporting to you and provide Career Management support.
Requirements:
- 12+ years of IT experience, with 5+ years working in Marketing Technology space applied to Precision Marketing.
- Demonstrated experience of working with Marketing Automation solutions such as Salesforce Marketing Cloud, Adobe Campaigns/Journey Optimizer.
- Experience with Configuration and Deployment of multi-channel Marketing Campaigns and implementing Data Driven Decisioning Workflows.
- Strong experience in Technical/Functional design and Solutions Architecture.
- Experience with the design of UI applications (web and mobile).
- Experience with management of CMS/DAM solutions in the context of Creative Automation.
- Familiarity with any Cloud Platforms from AWS, Azure or GCP.
- Experience with Data Analytics and mapping it to Campaign Performance.
- Fully Client facing and willing to problem solve with the Clients, and internal teams.
- Capable of leading and running effective technical work-sessions with Clients.
- Solutions-oriented, Collaborative, and with great people skills.
- Detail oriented, organized, and with ability to meet deadlines while working several projects simultaneously.
- A self-driven individual with the capability and spirit to build/manage a team.
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