Lead Generation Strategist

Há 1 mês


Brasília, Distrito Federal, Brasil Productminds Tempo inteiro
Job Title: Lead Generation Analyst

Are you passionate about technology and looking for a challenging role in a dynamic environment? We're seeking a highly skilled Lead Generation Analyst to join our team at Productminds in São Paulo, with a regional scope.

Responsibilities:
  • Collaborate with the Marketing Manager to develop and implement a Lead Generation strategy.
  • Work closely with the sales team to identify business needs and provide Marketing Qualified Leads.
  • Utilize digital marketing channels, social media, and SEO to grow Productminds' user base.
  • Build a database based on predefined criteria from the lead strategy and design workflows in HubSpot.
  • Automate, optimize, and integrate the Lead Generation strategy through HubSpot to maximize lead capture efficiency.
  • Monitor and analyze campaign performance, identify areas for improvement, and adjust the strategy as necessary.
  • Stay up-to-date with B2B marketing trends and best practices.
Requirements:
  • 2+ years of experience in a similar role (implementing Marketing Lead Generation strategies).
  • Knowledge of Account-Based Marketing (ABM) is required.
  • Expertise in Growth & Automation Marketing is highly desired.
  • Familiarity with HubSpot, Sales Navigator, Zapier, Apollo, and Meet Alfred (or similar) is necessary.
What We Offer:
  • CLT and health and dental care fully covered by Minders (Porto Seguro).
  • A multicultural team that speaks three languages in the same conversation (Spanish, English, and Portuguese).
  • Hybrid work (2 times a week at WeWork Rio Claro - nearby Paulista Avenue).
  • Budget for training and development (languages, soft and hard skills).
  • 20 exam leaves (day offs to focus on your studies).
  • Extended Family Leave (maternity/paternity) and Softlanding, Baby Bonus.
  • Birthday day off.
  • MacBook and extra gadgets.
  • Casual dress code and start-up environment.

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