Digital Marketing Specialist

1 semana atrás

São Paulo, São Paulo, Brasil Grow Enrollments Tempo inteiro

About the Role:

We are seeking a highly skilled Digital Marketing Specialist to join our team at Grow Enrollments. As a Paid Search Campaign Manager, you will be responsible for managing and optimizing Paid Search and Shopping Campaigns on Google and Microsoft Ads for a portfolio of clients.

Key Responsibilities:

  • Develop and implement effective strategies to meet client goals, including campaign structure, keyword research, ad copy creation, and bid strategy management.
  • Conduct regular audits and performance reviews of client accounts to identify areas for improvement and optimization opportunities.
  • Monitor campaign performance metrics such as Conversions, CPA/ROAS, and budget pacing to make necessary adjustments to ensure client goals are achieved.
  • Utilize advanced data analysis techniques to draw actionable insights and recommendations for campaign optimization.
  • Create comprehensive weekly reports to communicate campaign performance, trends, and opportunities to clients in a clear and concise manner.
  • Lead weekly client calls with other internal teams to review client account performance and discuss any items related to the management of their account.
  • Stay up-to-date with industry trends, best practices, and emerging technologies in the paid advertising space, particularly within the Google Ads ecosystem.
  • Foster strong client relationships by providing exceptional customer service, addressing inquiries promptly, and proactively identifying additional opportunities to add value.
  • Collaborate with cross-functional teams, including Conversion Rate Optimization, to ensure seamless campaign execution and deliver outstanding results for clients.
  • Collaborate with the sales team to assist in the creation and presentation of comprehensive account audits for prospective clients.

Requirements:

  • Bachelor's degree in marketing, advertising, or a related field.
  • Proven track record of at least 2 years in day-to-day management of Google Ads campaigns, including Paid Search and Shopping Campaigns.
  • In-depth knowledge of Google Ads platform, including campaign setup, keyword research, ad creation, bid management, and tracking implementation.
  • Strong analytical skills with the ability to interpret complex data sets, draw actionable insights, and make data-driven recommendations.
  • Exceptional client relationship management skills, with a keen focus on delivering outstanding customer service and building long-term partnerships.
  • Highly organized and detail-oriented, with the ability to manage multiple campaigns and clients simultaneously.
  • Experience with Google Analytics and other web analytics platforms is a plus.
  • Familiarity with other paid advertising platforms, such as Facebook Ads or DV360, is a bonus.
  • Highly reliable and dependable, with a strong work ethic and commitment to delivering exceptional results, even in a remote work environment.
  • Strong collaboration skills, with the ability to effectively communicate with and work with other team members and act as the Lead on your assigned accounts.

About Grow Enrollments:

Grow Enrollments is a multi-award-winning company recognized by INC. Magazine, Great Place To Work, and Ad Age Best Places to Work for our standing as a workplace that promotes inclusivity and diversity, prioritizes employee wellness, and invests in nurturing lasting customer relationships.

We help education companies enroll more of the right students for less marketing dollars through Google AdWords, Social Media, and Conversion Rate Optimization. For the past 7 years, Grow Enrollments has been connecting the right students to the right educational opportunities with our proven Education SEM Connector System, a refined methodology built exclusively for online & campus educational institutions. We've already helped more than 120,000 students find their path to progress and, in turn, helped our educational clients grow faster.

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