Digital Data Architect

2 semanas atrás

São Paulo, São Paulo, Brasil beBeeData Tempo inteiro R$116.000 - R$148.000
Job Summary

We're seeking a highly skilled Digital Data Architect to join our team. This role will focus on designing and implementing customer data platforms (CDPs), ensuring unified data collection, identity resolution, and privacy-first activation across marketing and analytics channels.

Main Responsibilities
  • Design the framework for centralized data collection, processing, and distribution across channels.
  • Connect CDPs with Braze, analytics platforms, and paid media channels for seamless campaign orchestration.
  • Define and manage standardized event tracking and attributes across app/web touchpoints.
  • Enable audience creation, segmentation, and activation for lifecycle marketing campaigns.
  • Configure deep link tracking and campaign tactics with server-side attributes.
  • Evaluate user identity stitching across devices/channels while maintaining compliance with privacy regulations.
Requirements
  • 7+ years of experience in MarTech, CDP, or marketing data engineering/architecture.
  • Hands-on experience implementing and managing CDPs (e.g., Segment, mParticle, Adobe RT-CDP, Salesforce CDP).
  • Strong knowledge of event tracking, tag management, and data layer design.
  • Proven expertise integrating Braze, marketing automation, analytics, and paid media platforms.
  • Understanding of identity resolution frameworks, consent management, and privacy-first data practices.

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