Brand Advocate

At BairesDev, we strive to deliver high-quality solutions by hiring top talent and nurturing their growth through exciting projects.

• We are seeking an experienced professional to develop an employer brand strategy and execute marketing plans that drive business results.
• This role will be responsible for implementing branding programs through multiple touchpoints and ensuring a deep understanding of the client and target market to achieve profit and maximize long-term potential.

• Act as a steward of the company's brand strategy and positioning platform, leading cross-functional project teams focused on executing branding programs and initiatives.
• Help identify how our brand is positioned in the market and design a research-based brand strategy, analyzing customer knowledge, anticipating trends, developing market analysis, and ensuring best practices are followed to create successful strategies.
• Develop and maintain brand messaging and visual elements, guiding creative direction to meet objectives of publicity and public communications.
• Develop and execute marketing campaigns aimed at communicating our brand message.
• Communicate our brand personality internally and align the company around foundational concepts, ensuring consistency with tone and brand messaging.
• Assist in creative direction to meet objectives of publicity and public communications, influencing brand initiatives to increase awareness and consideration and build market position.
• Establish positioning, identify target audiences and consumer opportunities, and develop marketing plans with specific objectives to increase brand awareness in different channels and segments.
• Develop, execute, and track collateral and materials for internal and external purposes, developing and implementing brand marketing strategies, measuring and reporting on success of brand marketing campaigns.

• Proven work experience as an Employer Branding Marketing Manager with a positive track record in designing and implementing digital marketing campaigns.
• Experience managing high-performance teams with excellent analytical and project management skills.
• Experience in B2B service marketing.
• Solid knowledge of online marketing tools and best practices.
• Creativity, strategic thinking, and trend savviness with a deep understanding of current digital marketing channels.
• Highly motivated, flexible, and service-oriented with solid prioritization, time management, and organizational skills.
• Versatile, goal-oriented, driven, proactive, and experienced in networking and influencing decision-makers.
• Advanced English level.

We offer a diverse and multicultural work environment, an innovative culture with excellent compensation and opportunities for growth and professional development. We value remote work and provide hardware setup for you to work from home, flexible hours, paid parental leave, vacation and holidays, and a welcoming culture that promotes diversity and teamwork.