Digital Marketing Strategist
1 dia atrás
Job Description:
We are seeking a highly skilled Digital Marketing Strategist to join our team at Roads Consulting. As a key member of our marketing department, you will be responsible for developing and executing comprehensive digital marketing strategies that drive business growth.
About the Role:
In this role, you will lead the demand generation strategy to help the company increase short- and long-term sales. You will elaborate and implement internet advertising campaigns to increase the visibility of the brand and achieve its objectives. Additionally, you will analyze account performance and research new advertising opportunities.
Key Responsibilities:
- Develop and execute digital marketing strategies that align with the company's goals and objectives
- Lead the demand generation strategy to increase short- and long-term sales
- Elaborate and implement internet advertising campaigns to increase brand visibility and achieve objectives
- Analyze account performance and research new advertising opportunities
- Specialize in Search Engine Optimization (SEO) strategies to improve website ranking and visibility
- Manage Google tools (Analytics, Search Console, AdWords Advanced), SEMrush, and other digital marketing platforms
- Perform website audits to identify areas for improvement and optimize website performance
- Propose content improvement ideas to enhance website visibility and SEO positioning
- Participate in the definition of campaign strategy and multi-channel marketing plans
- Monitor organic positioning and communicate performance reports
- Maximize performance and CPA/ROI, as well as main KPIs of campaigns
- Research and stay up-to-date on the latest digital marketing trends
Requirements:
- 3 years of experience in optimization strategy planning and pay-per-click
- Experience with Facebook ADS, Google Ads, LinkedIn Ads, and digital media planning, especially in web traffic and lead generation
- Desirable certification in Google AdWords
- Analytical, critical, and strategic thinking skills
- Strong communication skills, interpersonal skills, and executive capabilities to interact with different organizational areas and profiles
- Customer Service experience
- Effective communication (oral, written)
- Good adaptability results-oriented, and team player
- Excellent time management skills
- Strong organizational and multi-tasking skills
- Superior attention to detail
- Ability to work in and thrive in a fast-paced environment
- Integrity and professionalism
- Positive and upbeat attitude
Benefits:
- Competitive salary: R$6,656.00 per month
- Fully remote work option
- Flexible working hours
- Opportunity to work with a dynamic and growing company
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