Customer Experience Architect for Business Growth
Há 2 dias
Company Overview
">We are IBM, a pioneer in computing and a leading innovator in the tech industry. Our mission is to build, code, consult, and collaborate with clients to drive business growth and solve complex problems.
">Salary: $120,000 - $180,000 per year
">About the Role
">This is an exciting opportunity to join our team as a Customer Experience Architect for Business Growth. As a key member of our demand generation team, you will be responsible for designing and executing strategies that drive customer engagement and revenue growth for IBM.
">Your Key Responsibilities
">Strategy Planning & Customer Journey Design:
">- ">
- Develop a deep understanding of the market landscape, business objectives, target personas, key use cases, and product offers for assigned demand programs.">
- Translate business objectives into actionable demand outcomes across the funnel.">
- Work closely with product marketing, messaging & content strategists to receive inputs on business priorities, key messages, and content strategy & plan.">
- Design the omnichannel demand journey for key audiences, anchored in a core demand experience and working backwards from desired outcomes.">
- Buidl nurture and sales follow-up/enablement strategy to land the right conversation with the right customer about the right solution/offering.">
- Execution Orchestration:">
- ">
- Design and deliver demand strategy for priority audiences, such as top account lists, industries, and job roles.">
- Partner with and brief in discipline (digital, social, media, email) focals to ensure demand strategy is executed consistently across channels.">
- Responsible for ensuring discipline focals have the demand inputs they need to deliver a plan that aligns to demand strategy and can execute accordingly.">
- Required proficiency in channel strategy where you can speak to what is currently in market for your demand program.">
- Communicate demand strategy to relevant stakeholders, including but not limited to: geo hub teams, field marketing, BU stakeholders, etc.">
- Assess and communicate demand plan readiness to geo counterparts to ensure demand strategy can be picked up and executed outside of the US.">
- Partner with content, social, digital, email, and media experts to create & execute an omnichannel experimentation plan.">
- Partner with geo hub and field marketing teams to ensure sales is enabled to properly work leads.">
- Performance Optimization:">
- ">
- Understand brand to demand performance trends for assigned campaign and work with discipline focals to diagnose and optimize performance issues.">
- Deep analysis of marketing performance across aspects such as tactic type, content asset, channel, audience segment, or business line.">
- Evaluation of relevant KPIs (such as impressions, web traffic, organic search performance, leads, pipeline, or wins) with a keen eye on benchmarks and yield rates.">
- Readiness to explain emerging performance opportunities or challenges.">
- Strategies to deliver next best actions and support targeted pipeline coverage and revenue for the business.">
- Turn insight into action – cycling of performance insights directly back into planning and orchestration.">
Requirements
">We are looking for a highly empathetic individual who can imagine walking in our customers' shoes. You should have:
">- ">
- Proven demand generation experience.">
- A mix of 'right brain' creative thinking and 'left brain' analytical skills.">
- Understanding of current and emerging marketing technologies and fundamentals of data science and applied analytics.">
About IBM
">IBM is an iconic company known for its innovation and commitment to excellence. We offer a collaborative and growth-oriented work environment and global responsibilities. This is a Hybrid role, attendance to the office will be required only 3 times per week.
">Contact Information
">Please note that we do not accept unsolicited resumes or referrals. If you are interested in this opportunity, please submit your application through our official website.
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