Market Data Analyst

Há 4 dias

São Paulo, São Paulo, Brasil beBeeAnalyst Tempo inteiro R$1.000.000 - R$1.400.000
Market Intelligence Specialist

At the heart of this role lies a pivotal position in driving business growth through data-driven insights.

The ideal candidate will possess a unique blend of analytical and strategic skills, with the ability to transform complex data into actionable recommendations that inform business decisions.

This position plays a critical role in shaping market strategies, identifying opportunities for innovation, and optimizing product portfolios.

  • Consumer Insights & Research:
    • Collect and analyze consumer data from various sources, providing a comprehensive understanding of market trends and preferences.
    • Develop and implement research methodologies to uncover key insights that inform business strategy.
    • Collaborate with cross-functional teams to integrate insights and drive strategic decision-making.
  • Portfolio Management:
    • Strategically manage product portfolios, identifying opportunities for optimization and innovation aligned with business goals and market needs.
    • Develop pricing strategies through market analysis, price elasticity studies, and profitability assessments.
  • Stakeholder Engagement:
    • Act as a liaison between Market Intelligence and key stakeholders, ensuring seamless communication of key findings and recommendations.
    • Anticipate research needs and represent the 'voice of the market' company-wide.

Qualifications and expertise:

  • Advanced or fluent in written and spoken English.
  • Strong experience in market research, including the development and execution of comprehensive marketing strategies.
  • In-depth knowledge of market positioning, brand equity development, and consumer marketing.
  • Extensive experience in portfolio management with a strong understanding of sales channels and regional dynamics to drive business performance.
  • Experience in pricing strategy development and portfolio management to optimize business performance.
  • Solid understanding of competitor activity and consumer behavior in a market context.
  • Strong analytical skills and experience with performance measurement tools.
  • Problem-solving expertise with a solid grasp of both qualitative and quantitative research methodologies.
  • Commercial acumen and analytical ability to understand trade dynamics and market trends.
  • An entrepreneurial 'can-do' attitude, supported by continuous learning and application of best practices.

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