Lifecycle Marketing Strategist

About Canela Media Inc.

Canela Media Inc. is a rapidly growing media and entertainment company in the United States and Latin America, driven by its OTT property, Canela.TV. Founded in 2019, the company is backed by reputable investment groups and is a true start-up.

Job Summary

We are seeking a highly motivated and self-starting professional to join our team as a Lifecycle Marketing Specialist. The successful candidate will have a strong understanding of marketing best practices and a proven track record of success using Braze to drive user engagement, acquisition, and retention.

Key Responsibilities

• Create, manage, and optimize multi-channel campaigns using Braze, including push notifications, in-app messaging, and email marketing.
• Analyze customer and campaign performance data to identify opportunities and optimize strategies across tactics.
• Collaborate with internal stakeholders across marketing, content, product, data, and engineering teams to develop and execute integrated campaigns around key business initiatives.
• Stay up-to-date on the latest trends and best practices in customer engagement and marketing automation.
• Identify and implement new ways to utilize Braze to achieve business goals.

Requirements

• 3+ years of experience working with Braze, with a proven track record of conducting successful customer engagement campaigns.
• Strong understanding of marketing principles and best practices, with experience with email marketing, push notifications, and other marketing channels.
• Proven ability to create high-quality, engaging content in Spanish and English.
• Strong data analysis skills and the ability to translate insights into actionable strategies.
• Ability to work independently and as part of a team.
• Fluent in Spanish and English, both written and spoken.

Preferred Qualifications

• Experience with A/B testing and experimentation in marketing campaigns.
• Familiarity with other marketing activities and automation tools and platforms to drive customer acquisition and customer engagement.
• A creative mindset and a passion for crafting engaging user experiences.
• Up-to-date Braze marketer certifications.

Equal Opportunity Employer

Canela Media Inc. is an equal-opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.