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Creative Director

3 semanas atrás

Rio de Janeiro, Rio de Janeiro, Brasil Coca-Cola Tempo inteiro
Accelerate Your Career with Coca-Cola Latin America

We are accelerating our momentum as the fastest growing large consumer goods company in Latin America. Our diverse network of locally connected bottling partners, and our commitment to returning every drop of water we use to communities and nature, sets us apart. We empower our employees to challenge the status quo, make bold recommendations, experiment, and adapt, so we can grow together and make a great business even better.

About This Role

The LATAM Content Manager will focus primarily on developing the creative plan for different AH brands. This involves collaborating with E2E & Brand Leads to define opportunities for disruptive creative narratives, and together building a plan to translate those opportunities into actions.

This role requires driving integration between shopper & content creative thinking to deliver a seamless brand experience. You will also be responsible for defining the content plan and development cross marketing sub-functions (including but not limited to Design, Connections, Consumer & Shopper Engagement, Digital, Media). Additionally, you will align key stakeholders to IMX (Integrated Marketing Experience) strategy; lead agency relationships and identify innovative ways to measure the effectiveness of brand campaigns.

You will craft the storytelling of the campaigns, ensuring consistency through various forms of content amplified at multiple connection points. Developing exciting Core Creative Ideas for Regional Brands (as Lead) and local brands is another key responsibility of this role. Leading execution plans to craft expressions of the Core Creative Idea, that are in consistence with the Brand Essence and Architecture is also required.

This position will also involve relentlessly challenging for more innovative brand experiences. Working with Human Insights Team to translate the killer insights into most powerful content & activation expressions is a key aspect of this role.

What We Offer

We offer a competitive salary of $120,000 per year, plus a range of benefits including:

  • Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Sprite, Fanta, Powerade, Fuzetea and more
  • Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, and restaurants
  • Purpose Driven: Purpose driven approach that empowers our people to protect the environment and communities we serve while delivering safe & quality products
  • Global Connections: Allows you to develop, enhance and maintain global connections that allow us to move faster and learn from others
  • Community of Belonging: We're an organization that believes our ability to continually grow and build the right atmosphere where people feel safe and empowered, lets you bring your best self to work

Requirements

To succeed in this role, you will need:

  • Communication and creative experience (+5 years)
  • Great consumer understanding and cultural trends
  • Experience on shopper, content & production creative development
  • Ability to decode IMX strategy and execution plans
  • Experience working with cross-functional teams
  • Agency Creative or Planning Experience is a plus

Location

This role is open to candidates who are flexible within Latin America countries. While relocation is not approved for this role, we encourage candidates to consider their own relocation options.