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Marketing Automation Junior Specialist
2 meses atrás
About the Role:
- Develop, implement and manage marketing automation campaigns, strategies and programs to meet annual business objectives.
- Manage the implementation of marketing automation systems, ensuring proper use of the system by team members and end users.
- Oversee day-to-day operations of marketing automation systems, including email and campaign setup, lead scoring, list building, and data analysis.
- Provide guidance on best practices, tools, and techniques to ensure effective use of marketing automation capabilities.
- Create content, including emails, landing pages, forms, web pages, and other digital assets, using HTML templates, graphic assets, and dynamic text.
- Collaborate with product marketing teams to understand requirements and create targeted messages that drive conversions.
- Analyze data to determine the effectiveness of campaigns, test hypotheses, and make recommendations to improve results.
- Identify areas of improvement within existing marketing automation processes and systems.
- Integrate marketing automation with other business platforms, such as customer relationship management (CRM) systems and website content management systems (CMS).
- Manage vendor relationships to provide ongoing improvements and enhancements to marketing automation capabilities.
About You:
- Minimum 3 years' experience in marketing automation or a similar technology-focused role.
- Experience managing complex marketing automation projects and integrating them into existing business plans.
- Excellent organizational and time management skills.
- Ability to prioritize tasks and manage competing demands while maintaining high-quality standards.
- Strong analytical ability, problem-solving, and decision-making skills.
- Outstanding communication skills, both verbal and written.
- Proven track record of achieving or exceeding performance targets through creative thinking and innovative solutions.
- Working knowledge of Microsoft Office suite applications.
What We Offer:
- Flexible Work Arrangements: We offer a hybrid work model, allowing employees to work from home or in the office, depending on their role and needs.
- Wellbeing: A comprehensive benefits package, including medical and dental coverage, access to wellness platforms, and employee assistance programs.
- Culture: A global company recognized for its commitment to diversity, equity, and inclusion.
- Learning and Development: Access to LinkedIn Learning and internal talent marketplace opportunities for professional growth and development.
- Social Impact: Employee-led resource groups and two paid volunteer days per year to support community engagement and social responsibility.
- Purpose-Driven Work: Join a team that helps clients seek justice, truth, and transparency.
As a global business, we rely on diversity of culture and thought to deliver on our goals. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.
