E-commerce Optimization Specialist

Há 3 dias

São Paulo, São Paulo, Brasil beBeeCRO Tempo inteiro €45.000 - €75.000
Conversion Rate Optimization Expert

We are seeking a skilled Conversion Rate Optimization Specialist to join our team at an e-commerce agency. As a key member of our CRO department, you will play a vital role in driving measurable growth for our clients by leveraging data-driven insights to optimize their online presence and enhance user experiences.

About the Role

  • Develop and implement tailored, data-driven strategies to enhance website performance and maximize conversion rates for e-commerce clients.
  • Audit clients' websites to identify areas for improvement and conduct in-depth analysis of user behavior using analytical tools.
  • Design, execute, and manage A/B and multivariate tests to validate hypotheses and measure the impact of changes implemented.
  • Optimize brands' landing pages, product pages, checkout flows, and overall website architecture.
  • Collaborate with copywriters, designers, and developers to implement best practices and innovative solutions that enhance the user experience and reduce funnel friction points.

Key Responsibilities

  • Perform thorough audits of clients' websites to identify optimization opportunities.
  • Conduct in-depth analysis of user behavior using analytical tools, user feedback, heatmaps, and session recordings to identify trends and opportunities for optimization.
  • Monitor and report on the performance of CRO initiatives, providing actionable insights and strategic recommendations for continuous improvement.
  • Translate complex data and test results into clear, actionable insights and recommendations for clients to ensure they can make informed decisions.

Requirements

  • A minimum of 3 years of experience in the CRO field.
  • Proven experience in a similar CRO role, specifically within the e-commerce industry.
  • A proven track record of improving conversion rates for e-commerce clients.
  • A strong understanding of UX/UI principles and how they affect conversion rates.
  • Demonstrated ability to run A/B and multivariate tests from start to finish.
  • Experience with e-commerce platforms (such as Shopify, Magento, WooCommerce) and the specific challenges involved in optimizing the user's experience.

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