Digital Advertising Strategist

We are seeking a highly skilled and motivated Paid Media Specialist to join our marketing team. The ideal candidate will have a strong background in digital advertising, particularly in managing paid campaigns on Google Ads, Facebook Ads, and Instagram platforms.

• Campaign Development: Develop and execute comprehensive paid advertising strategies across multiple platforms to achieve key performance metrics and business objectives.
• Keyword Research and Audience Targeting: Conduct keyword research, audience targeting, and ad copywriting to maximize campaign performance and ROI.
• Campaign Management: Create and manage campaigns, ad groups, and ad creatives, including A/B testing and ongoing optimization to improve ad performance.
• Performance Monitoring: Monitor campaign budgets, performance metrics, and KPIs to track progress and identify areas for improvement.
• Data Analysis and Reporting: Analyze data and provide regular reporting on campaign performance, insights, and recommendations for optimization.
• Industry Trends and Best Practices: Stay updated on industry trends, best practices, and algorithm changes to continuously refine advertising strategies.
• Team Collaboration: Collaborate cross-functionally with internal teams including marketing, design, and product to align paid advertising efforts with overall marketing initiatives.

• Paid Advertising Experience: Proven experience managing paid advertising campaigns on Google Ads, Facebook Ads, and Instagram Ads.
• Analytical Skills: Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
• Campaign Optimization: Proficiency in campaign optimization techniques, including bid management, audience segmentation, and ad creative testing.
• Communication Skills: Excellent communication skills with the ability to convey complex ideas effectively and collaborate with cross-functional teams.
• Organizational Skills: Detail-oriented with strong organizational skills to manage multiple campaigns and priorities simultaneously.
• Creative Mindset: Creative mindset with a passion for experimenting with new ideas and strategies to drive results.