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Paid Social Media Specialist

2 meses atrás

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About EBAC Online

EBAC Online is a leading EdTech company that has experienced rapid growth in Brazil over the past few years. Our mission is to provide high-quality education at an affordable cost, creating opportunities for professionals and individuals alike. In 2021 and 2022, we were recognized as one of the top 100 EdTech companies in Latin America.

Our Approach

We prioritize free and professional courses, specializations, and post-graduations in high-demand fields. With a strong focus on programming, data science, design, audiovisual, games, marketing, software, business, and fashion, we offer one of the most innovative online course platforms in the country.

Our Vision

EBAC Online is more than just education – we help people acquire new skills and improve their lives. Our courses are designed to be a catalyst for change, and we strive to be the driving force behind this transformation.

What We're Looking For

We're seeking a talented Paid Social Media Specialist to join our team. As a key member of our marketing team, you will be responsible for developing, implementing, and managing paid social media campaigns across various platforms, including Facebook and Instagram.

Key Responsibilities

  • Develop and execute paid social media campaigns that drive engagement and conversions
  • Collaborate with the design team to create compelling ad creatives and ensure brand consistency
  • Conduct thorough audience research and segmentation to create targeted ad campaigns
  • Monitor and optimize campaigns to maximize ROI, leveraging A/B testing and other performance-enhancing strategies
  • Report on key performance metrics and provide actionable insights for future campaigns
  • Manage and allocate a social media budget to ensure efficient use of resources
  • Stay up-to-date on industry trends, platform updates, and best practices to maintain a competitive edge
  • Work closely with the marketing and sales teams to align social media strategies with broader business objectives