Business Communications Specialist
Há 2 dias
Dow is a leading materials science company that is passionate about delivering integrity, respect, and safety to its customers, employees, and the planet. Our people are at the heart of our solutions, reflecting the communities we live in and the world where we do business. We are a community of relentless problem solvers that offers the daily opportunity to contribute with your perspective, transform industries, and shape the future.
Our PurposeOur purpose is simple - to deliver a sustainable future for the world through science and collaboration. We take time to explore questions and talk to each other, and we love to learn. Our people are driven by limitless curiosity.
Our PortfolioWe are an innovative, customer-centric, inclusive, and sustainable materials science company. Our portfolio of products and solutions includes:
- Plastics: With new technology trends, our plastic additives can be experienced in many everyday items.
- Industrial Intermediates: As the product of a reaction that is beneficial when used as a precursor chemical for another product, industrial intermediates can take on many shapes and forms.
- Coatings: Whether it's a water-based coating or solvent-based coating, a thin film is deposited on materials to enhance specific properties.
We make diversity and inclusion a priority - because sharing our perspectives and building on each other's ideas will drive innovation. Could you imagine yourself in a place like this?
About the RoleWe have a new open role for a Business Communications Specialist in Dow's Performance Materials & Coatings (PM&C) portfolio in Latin America, located in São Paulo, Brazil. This individual will be responsible for developing and executing communication strategies in alignment with business and market strategies for Dow's Coating Materials business as well as Building & Infrastructure, Industrial & Chemical Processing Markets within Dow's Consumer Solutions business in Latin America.
Responsibilities- Develop and execute the Latin America (LAA) integrated communications strategy, in alignment with PM&C's business growth strategy, marketing, and business communications strategies.
- Lead campaigns and in-person/virtual events, such as tradeshows, webinars, in LAA to promote priority products and markets with ongoing measurement based on business objectives.
- Serve as a strategic communications advisor in the region and provide counsel and communications support for senior LAA leadership.
- Lead proactive media engagement for the region, develop media messaging map, and identify and train key spokespeople.
- Create content development plan for key promotion channels in alignment with global business communications strategy.
- Lead regional social media strategy and priorities, including organic and paid campaigns, channel management, reputation management, measurement, and governance.
- Provide communications counsel and direction to regional commercial teams to enhance promotion effectiveness and drive increased engagement with key audiences.
- Oversee allocated regional budget and agency management, including agency performance and relationship management, etc.
- Fluency in English and either Spanish or Portuguese (both spoken and written) is a must. Any other regional language is an advantage.
- Strong writing and project management skills.
- Ability to work with a variety of cultures, functions, and businesses and other stakeholder groups along with the skills to manage multiple projects and clients simultaneously - prioritizing a diverse range of projects and meeting tight deadlines.
- A minimum of a bachelor's degree.
- A minimum of 3-5 years of experience in marketing, business communications, and/or related communications disciplines.
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