Marketing Operations Manager, LATAM Area Marketing
4 semanas atrás
Job Summary:
We are seeking a highly detail-oriented and analytical Marketing Operations Manager to support the Latin America team in operating critical Marketing related processes. The ideal candidate will have a strong analytical mindset, coupled with the ability to collaborate effectively across teams and stakeholders.
Key Responsibilities:
- Manage and support on Finance (budget management) and Legal (contract and vendor management) processes.
- Streamline lead management and lead handoff processes end-to-end and oversee follow-up activities for major and globally-aligned prospecting and demand generation programs.
- Ensure seamless coordination and effective execution of lead nurturing campaigns across multiple channels and teams.
- Develop statistical analysis models to predict trends, identify potential issues, and forecast future goal achievement.
- Develop intuitive reports and dashboards within Salesforce and Amazon QuickSight for enhanced visibility, comprehensive campaign effectiveness measurement, and real-time goal tracking.
- Collaborate on weekly/monthly/quarterly business reviews and Key Performance Indicators (KPIs).
- Monitor, analyze and report campaigns effectiveness and performance.
- Provide comprehensive onboarding and training to new employees, ensuring effective utilization of marketing tools, reporting sources, and operational processes related to lead management.
- Drive team-wide adoption of best practices, fostering a culture of continuous learning and process improvement.
About the Team:
The LATAM Marketing Programs & Operations team is a customer-centric powerhouse, dedicated to support and provide operational excellence to the LATAM Field Marketing team and other Sales stakeholders, creating seamless data flows that drive satisfaction and loyalty.
Requirements:
- 4+ years of professional non-internship marketing experience.
- Experience using data and metrics to drive improvements.
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion.
- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs.
- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation.
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