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Marketing Communications Director

2 meses atrás

Rio de Janeiro, Rio de Janeiro, Brasil Technipfmc Tempo inteiro

Job Summary

The Marketing Communications Director will lead the development and execution of strategic marketing communications initiatives to bring technologies and solutions to market through effective launches, enhance brand awareness, drive engagement, and support business growth. This role involves managing all campaigns, ensuring consistent messaging, creating compelling content, and managing a team of communications professionals.

Key Responsibilities

  1. Develop and Implement Marketing Strategies

Develop and implement comprehensive marketing communications strategies to support business objectives, aligning with the company's overall business strategy and goals.

Manage Integrated Marketing Campaigns

Manage and execute integrated marketing campaigns across various channels, including digital, social media, and traditional media, to reach target audiences and drive business results.

Collaborate with Cross-Functional Teams

Collaborate with cross-functional teams, including sales, product, and creative teams, to ensure consistent messaging and brand alignment across all marketing efforts.

Oversee External Agencies and Vendors

Oversee the management of external agencies and vendors to ensure timely and effective delivery of marketing materials, including content creation, design, and production.

Drive Thought Leadership

Drive thought leadership initiatives to position the company as an industry leader, through the development and dissemination of high-quality content, including whitepapers, case studies, and research reports.

Measure and Report on Marketing Effectiveness

Measure and report on the effectiveness of marketing communications efforts, providing insights and recommendations for improvement to drive business growth and ROI.

Manage Marketing Budget and Resources

Manage the marketing communications budget and allocate resources effectively to ensure maximum impact and ROI.

Lead and Mentor Communications Team

Lead and mentor a team of communications professionals, providing guidance, coaching, and development opportunities to ensure team members have the skills and knowledge needed to succeed in their roles.

Requirements

  1. Proven Experience in B2B Marketing Communications

Proven experience in B2B marketing communications, preferably in the energy industry, with a strong track record of developing and executing successful marketing campaigns.

Strong Strategic Thinking and Problem-Solving Skills

Strong strategic thinking and problem-solving skills, with the ability to analyze complex business problems and develop effective solutions.

Excellent Written and Verbal Communication Skills

Excellent written and verbal communication skills, with the ability to communicate complex ideas and concepts to both technical and non-technical audiences.

Ability to Manage Multiple Projects and Meet Deadlines

Ability to manage multiple projects and meet deadlines in a fast-paced environment, with a strong focus on delivering high-quality results.

Demonstrated Ability to Build and Maintain Relationships

Demonstrated ability to build and maintain relationships with internal and external stakeholders, including customers, partners, and vendors.

Creative Mindset with a Keen Eye for Detail

Creative mindset with a keen eye for detail, with the ability to develop innovative marketing solutions that meet business objectives.

Education and Experience

  1. Bachelor's Degree in Marketing or Related Field

Bachelor's degree in marketing, communications, or a related field, with a strong focus on marketing principles and practices.

Minimum of 10 Years of Experience in Marketing Communications

Minimum of 10 years of experience in marketing communications, with at least 5 years in a leadership role, preferably in the energy industry.

Knowledge of B2B Marketing Principles and Communication Strategies

In-depth understanding of B2B marketing principles and communication strategies, with the ability to develop and execute effective marketing campaigns.

Language Proficiency

Proficiency in English, with additional languages a plus.

Location

Based in the US, with occasional travel as required.

Additional Skills

  1. Strong Project Management Skills

Strong project management skills, with the ability to manage multiple projects and meet deadlines.

Omnichannel Campaign Management

Omnichannel campaign management, with the ability to develop and execute integrated marketing campaigns across various channels.

Content Creation and Management

Content creation and management, with the ability to develop high-quality content that meets business objectives.

Excellent Interpersonal and Networking Skills

Excellent interpersonal and networking skills, with the ability to build and maintain relationships with internal and external stakeholders.

Ability to Analyze Data and Generate Insights

Ability to analyze data and generate insights, with the ability to provide recommendations for improvement to drive business growth and ROI.

Strong Organizational Skills

Strong organizational skills, with the ability to manage multiple projects and meet deadlines in a fast-paced environment.