Senior Executive

**About Us**
Ours is a story of disruption, growth, change and evolution. We are an integrated digital business that combines the best of data science, technology, creative & content, to disrupt marketing for brands and businesses across Asia.

In a time of unprecedented change and rapid growth - it’s all about the consumer - how to reach them, engage them, inspire them. This requires more than quality data, great creative, or cutting-edge technology. It requires all of it, united under one vision to achieve a common goal - to drive marketing transformation for businesses.

Our seamless offerings in data science, technology, media and creative connect to form a powerful digital ecosystem designed to achieve both business and marketing objectives. We do this by bringing together strategic insight, holistic media planning, access to consumers, data analytics, proprietary technologies and creative services, powered by telco enabled data.

Our offerings and services are powered by our people.

We are a team of 500+ people comprising data experts, growth hackers, advertising visionaries, number crunchers, across ten countries in Asia Pacific, headquartered out of Malaysia.

We are looking for hustlers, misfits and geeks. If you are stuck, disillusioned and bored in your corporate setup where disruption is only about a new PowerPoint presentation, then you are ready to join us.

**What you will do?**

As a Senior Executive - Strategy & Performance, you will be part of the ad operations team within the agency where you will be responsible for proposing campaign strategies and KPIs, executing the campaign plans, optimizing campaigns and work towards achieving the set KPIs on behalf of clients.

You will be reporting to the Team Lead of the AdOps team and your broad roles include the following:

- Proposing campaign strategies and KPIs, executing them, optimizing in the process and working towards achieving the set KPIs, on behalf of clients
- Collecting data, analyzing, generating insights and recommendations for decision-making
- Working collaboratively with cross functional teams such as the account management, creative and data science teams end to end in order to pull off client campaigns successfully
- Continuing Professional Development (CPD) - requires you to keep your knowledge and skills up to date where digital is concerned. This requires you to complete the necessary certifications (such as Google Shopping), participating in training programs, researching and reading up related articles, blogposts etc.
- Needs to be a go-getter - identifying opportunities/generating smart ideas and pinpointing them to the relevant teams and working mutually towards executing it successfully. _For instance: executing dynamic ads may make the designer’s time more productive and on the other hand, the CPC may be low followed by a higher CTR as opposed to uploaded ads_
- Continuous exploration of new digital tools that will facilitate a smart working environment. _For instance: a tool to automate regular reports_

**What skills and experience will you need?**:

- A degree from a recognized university or a professional qualification such as CIM, SLIM etc.
- Successful completion of the Google Ads (minimum display and search) and Facebook Blueprint certifications is a definite advantage
- Minimum 1-2 years of experience in the field of digital preferably from an advertising agency
- Familiar with tools/platforms such as Google ads, Facebook ads, Google analytics, MS Excel, SimilarWeb, Firebase and any other related tools/platforms including programmatic
- Familiar with Social listening tools and platforms (Talkwalker, Meltwater, Synthesio, etc)
- Having a decent knowledge on setting up tracking (e.g. adding a pixel, creating mobile app events) is a definite advantage
- Having the ability to forecast budgets/results, analyze data and generate concise observations/insights and recommendations
- Exposure to campaign management - understanding the variety of campaign objectives and KPIs (such as CPA, CPM etc.) and working smart towards optimizing campaigns and achieving the set KPIs. Having a decent knowledge in regard to mobile app-based campaigns is an added advantage
- Self-learning is a must and should be passionate about conducting research and identifying new avenues/trends in digital and thereby presenting to the team, executing it and evaluating the performance

**Values which support our vision, shape and culture**:

- Act NOW
- Win Win
- Shape Industries
- Driven by Data
- Stay Humble, Stay Hungry
- Disrupt the Status Quo

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