SEO Executive

**Overview**

We are looking for an ambitious SEO practitioner to join an expanding marketing team. This role is critical to cost-efficient company growth and putting us at the head of our competitor pack. As a key member of our marketing team, your expertise will help propel us to the next stage of growth.

**Responsibilities**:
Keyword Research: Conduct thorough keyword research to identify high-value search terms and opportunities for content optimization.

On-Page SEO: Optimize website content, meta tags, headers, and images to improve search engine rankings.

Technical SEO: Perform regular technical SEO audits, identifying and resolving issues such as page speed, mobile usability, and site architecture to ensure optimal performance.

Content Strategy: Collaborate with content creators to align content with SEO goals, ensuring the production of keyword-rich, high-quality guide and blog content.

Link Building: Develop and execute effective link-building strategies to enhance domain authority and online credibility.

Analytics & Reporting: Monitor, analyze, and report on SEO performance, specifically keyword visibility and organic lead generation. Use data to provide actionable insights and recommendations for improvement.

Algorithm Updates: Stay updated on search engine algorithm changes and industry trends, adjusting strategies as needed to maintain or improve search rankings.

Collaboration: Work closely with the digital marketing, content, and development teams to implement SEO best practices across all online platforms.

**Requirements**:
2-4 years of experience in SEO with a proven track record of generating organic leads and improving search engine rankings.

Strong understanding of SEO best practices, including keyword research, on-page optimization, and link building.

Experience with technical SEO, including site audits, page speed optimization, and mobile-first indexing.

Familiarity with Google Analytics, Google Search Console, and other SEO tools (e.g., SEMrush, Ahrefs, Moz).

Excellent analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions.

Strong communication skills, with the ability to explain SEO concepts and strategies to non-technical stakeholders.

Up-to-date knowledge of the latest SEO trends, algorithm changes, and best practices.

**Desired Skills**:
Basic knowledge of HTML, CSS, and JavaScript as they relate to SEO.

Experience with content management systems (CMS), particularly WordPress.

Familiarity with A/B testing and other conversion optimization strategies.

Google Analytics and Google Ads certifications are a plus.

Platform/Software Experience:
SEO Tools: Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz

CMS: WordPress or similar platforms

Technical Tools: Screaming Frog, GTmetrix, PageSpeed Insights

Reporting: Data Studio