Marketing Analyst

Description

Kenvue is currently recruiting for:
**Marketing Analyst (Tylenol) | São Paulo**

This position reports to Marketing Sr. Manager and is based at São Paulo - SP.

**Who we are**

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including Neutrogena, Aveeno, Tylenol, Listerine, Johnson’s and BAND-AID® Brand Adhesive Bandages that you already know and love. Science is our passion; care is our talent. Our global team is made up of ~ 22,000 diverse and brilliant people, passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact the life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you Join us in shaping our future-and yours.

**Role reports to**:Bianca Cadah

**Location**:São Paulo

**What you will do**

The Tylenol Marketing Analyst is responsible for leading the brand and market diagnosis, executing the brand strategy across different touchpoints, suggesting improvements and efficiencies to the plan and collaborating with key stakeholders. As a Marketing Analyst, you will also review marketing presentations and follow-up activities.

Key Responsibilities***
- Develop and execute innovative marketing campaigns for Tylenol in alignment with the brand's overall strategy.
- Collaborate with cross-functional teams to ensure successful execution of marketing initiatives.
- Identify and analyze market data and trends to inform marketing strategies and tactics.
- Manage budgets and timelines for marketing campaigns.
- Support on development and execution of communication campaigns integrating various stakeholders including communication and media agencies.
- Measure and analyze the effectiveness of marketing campaigns and adjust strategies as needed.
- Stay up to date with industry trends and best practices to continuously improve marketing efforts.
- Execute market business plans aligned with the company's objectives.
- Monitor local market trends, competition, and customer needs using available data and personal/team knowledge to identify new opportunities.
- Review marketing presentations and follow up activities to build market level awareness and adoption.
- Develop key partnerships across a wide range of stakeholders, including Finance, Supply, Trade, Franchise, E-Commerce, Medical Affairs, P&D and Regulatory

**Qualifications**:
**What we are looking for**

Required Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Advanced English
- Experience with data analytics tools (CUP, IQVIA, Nielsen, Tableau, etc),
- Previous experience in marketing, with a focus on OTC and/or CPG products.
- Strong project management skills and ability to manage multiple projects simultaneously with an owner mindset.
- Excellent communication and collaboration skills.
- Ability to analyze data and make data-driven decisions.
- Ability to analyze market trends and customer needs to identify new opportunities.
- Experience in developing key partnerships across a wide range of stakeholders.
- Desired Qualifications
- Proven track record of executing successful marketing campaigns.
- Previous experience in E2E marketing roles
- Experience in developing key partnerships across a wide range of stakeholders

**What’s in it for you**
- Competitive Total Rewards Package*
- Paid Company Holidays, Paid Vacation, Volunteer Time & More
- Learning & Development Opportunities
- Employee Resource Groups
- This list could vary based on location/region
- Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, or any other legally protected characteristic, and will not be discriminated against on the basis of disability.

Primary Location Latin America-Brazil-São Paulo-São Paulo

Job Function Marketing

Organization: JNTL Consumer Health (Brazil) Ltda.