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Media Campaign Manager
3 semanas atrás
Global Customer Marketing LATAM (GCM) contributes directly to Meta's mission by connecting advertisers and businesses with their customers and helping them grow through a variety of advertising solutions. We succeed when we help our customers grow their business.The GCM team is searching for a Media Campaign Manager who is passionate about digital and non-digital advertising, media planning, creative, analytics, and driving measurable results. This person will drive and execute the media strategy for global and local campaigns across Meta’s B2B audiences, planning, building and launching media campaigns across digital marketing channels.
**Media Campaign Manager Responsibilities**:
- Analyze and communicate results in order to rapidly scale successful programs and learnings
- Contribute to audience and channel strategy to achieve optimal business results in context of the customer journey and user flows
- Collaborate with the Analytics team to define and execute measurement plans aligned with marketing priorities, implement test and learn strategies to deliver results, and synthesize learnings into actionable insights to shape plans and report best practices with cross-functional teams
- Contribute and influence the innovation roadmap for digital channel technologies, functionality, and platforms that deliver against the overall business objectives and strategies
- Project manage and coordinate digital campaign operational efforts across channels, including managing agency and vendor relationships
- Oversee campaigns end-to-end from research and strategy, media buying and tracking, creative concept and asset development, execution, optimization, and post-launch review
**Minimum Qualifications**:
- Experience with quantitative analytical skills (attribution models, cost per acquisition, customer lifetime value)
- Experience with digital analytics data tracking tools (e.g., Google Marketing Platform, Adobe Marketing Cloud, Meta Attribution) and ad serving tools (e.g., Google DV360, Adobe Advertising Cloud)
- Experience managing external agencies or partners
- Experience presenting, enlisting support, and gaining support of ideas and initiatives to groups of stakeholders
- 5+ years of experience of managing paid and/or owned campaigns or social marketing content and strategy
