Senior Director, Frontline Marketing

**What You'll Do for Us**:

- ** Drive bottler alignment on the marketing agenda and marketing transformation: portfolio priorities and category/brand strategies and plans**(objectives, DME investments, success metrics and activity calendars, including Innovation projects and IMX Campaigns, advancing key capabilities like 1st party data, marketing technology advancement etc.), in partnership with C&CL and Franchise Leadership.
- Provide strategic and executional / geography specific input on **OU-and Market-level portfolio strategy, brand plans**(activities, calendars, execution of allocated DME) and **local innovation opportunities.**:

- ** Lead country market development**contributing to and ensuring the right implementation of projects.
- Provide market input for the **development of OU- and market-level Innovation projects**and** IMX campaigns**(as applicable)
- ** Provide input to localization** and **real-time amplification of IMX campaigns** within the Franchise units
- ** Execute local media buying**that cannot be bought at OU-level (through Mkt procurement, in coordination with IMX)
- ** Manage brand activation** at the local level, including POS activations & promos and experiential marketing and events (leveraging mkt assets), in coordination with** bottlers.**:

- Support the System in **Customer & Shopper marketing agenda**, maintaining **strong relationships with key customers.**:

- ** Strengthen partnerships and relationships**with key external stakeholders including but not limited to industry partners, suppliers, Coca-Cola Institute, journalists etc.

OU Front-Line Mkt Senior Director will carry out duties through her/his team (including situational coaching and talent development) and individually; and interacting regularly with **Vice President, Frontline Marketing South Zone**,**OU Marketing President and broader OU marketing team.

**Qualification & Requirements**
- Significant **mkt and leadership experience** (17+ years), including leading and developing large teams (10+ people)
- Direct experience with **marketing activation**:

- ** Business and commercial acumen**, including financial expertise.
- Experience **working with TCCC external partners** (bottlers and customers)
- Experience working with marketing **in large OUs preferred.**:

- Experience working in **cross-functional and cross-geographical teams is preferred.**

**Work Focus**
- Ability to provide nuanced **franchise unit-level input on marketing strategy and plans**(e.g. consumer / shopper insights) and other key elements of broader OU / global strategy, as necessary.
- Ability to **develop relationships with key bottlers** and ensure alignment and buy-in on mkt agenda.
- Ability to lead **strategic conversations,** **negotiations and alignment** with senior and key stakeholders.
- Ability to coordinate **full details (calendars, resources, metrics) of local activation** with Bottlers.
- Ability to identify needs for **campaign** **localization or customization** as necessary.
- Ability to guide **media buying (in partnership with Mkt procurement)**, as necessary.

**Communication Focus**
- Role will require frequent communication with OU Marketing President, OU Category teams, OU IMX team, and OU C&CL team, OU Franchise leadership teams.
- Role will also interact frequently with Bottlers and external parties (activation agencies, media, journalists, strategic partners, suppliers etc)

**Key knowledge Requirements**:
**Mastery of**:

- Marketing activation / execution
- POs and experiential marketing
- Business / Commercial Acumen
- relationship management (with external stakeholders)
- team management & leadership

**Broad expertise in**:

- market dynamics in franchise unit geo
- TCCC business models
- Media buying
- Consumer insights
- growth-oriented thinking

Annual Incentive Reference Value Percentage:50
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.